Media Account Director
About the role
A day in the life:
As an Account Director, you’ll be responsible for working with clients in the Lifestyle space. You’ll have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. Through a deep understanding of the client’s business, the Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary. Additionally, you’ll demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative marketing campaigns.
Responsibilities:
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to gauge sentiment, solicit feedback and share additional opportunities
- Marketing Strategy: Guides the account team with a comprehensive strategy across paid channels to meet or exceed client business objectives; Demonstrates proficiency in media planning, including the connection of a client’s product, audience and media.
- Product Innovation & Quality: Ensures paid advertising teams are consistent and accountable to QA processes, ensuring now revenue-impacting errors within your client portfolio.
- Client Performance & Results: Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
- Data-driven Insights: Leverages data and analytics to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
- Measurement Frameworks: Uses overlap