Modern AI
Modern AI

Marketing Tracking & Attribution Specialist (Fluent English)

marketingArgentina
SALARY
Not specified
WORK TYPE
remote
JOB TYPE
Full-time
INDUSTRY
ai
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About the role

Key Responsibilities

  • Signal Integrity & Resilience: Maintain and optimize our custom server-to-server (S2S) tracking pipelines. You will be the primary stakeholder for Meta Event Match Quality (EMQ) and multi-platform attribution.
  • Infrastructure Strategy: Evaluate our current n8n-based architecture against Server-Side Google Tag Manager (sGTM) to determine the most scalable, cost-effective long-term solution.
  • Advanced Implementation: Architect custom webhooks and JSON payloads to capture and transmit high-fidelity conversion data while ensuring rigorous deduplication through event_id management.
  • Cross-Platform Integration: Manage the flow of data across the MarTech stack, including GTM, GA4, Meta Business Suite, and CRM systems.
  • Business Intelligence & Reporting: Design automated, high-level dashboards that translate complex technical data into actionable growth insights for clients and internal stakeholders.
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