Marketing Technology & Media Platforms Consultant

Responsibilities

• • Improve how marketing platforms, media systems, MMPs, and reporting tools connect

  • Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs

  • Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping

  • Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting

  • Partner with media, analytics, ad operations, and engineering teams to improve system reliability

  • Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows

  • Recommend improvements that make marketing infrastructure more scalable, accurate, and usable

Qualifications

• • 5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems

  • Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery

  • Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava

  • Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure

  • Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments

  • Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts

  • Ability to work cross-functionally with engineering, analytics, media, and ad operations teams

  • A systems-thinking mindset with the ability to stay strategic while getting hands-on