Marketing Specialist
About the role
About Wati
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
What You’ll Be Doing
We are now looking to hire a Marketing Specialist based in Spain to support and scale our marketing efforts across the Iberia region (Spain & Portugal). In this role, you’ll play a key part in generating high-quality leads, executing digital and field marketing initiatives, and strengthening Wati’s brand presence across diverse Iberia markets. You’ll collaborate closely with the Head of LATAM, and global marketing teams to execute strategic campaigns that drive awareness, engagement, and revenue growth.
Key Responsibilities
- Digital Marketing & Lead Generation: Develop and execute lead generation campaigns that deliver qualified leads for the sales team. Manage agency partners for Google, Meta, and other paid media channels to ensure optimal campaign performance and ROI. Implement accurate tracking and channel attribution to measure and optimize marketing effectiveness.
- SEO & Content Strategy: Partner with SEO agencies to improve rankings and visibility for key search terms. Create and localize high-value content — such as customer case studies and thought leadership pieces — that drive engagement and strengthen brand authority.
- Field Marketing & Events: Plan and execute regional events, webinars, and partner activations that enhance brand visibility and pipeline growth. Manage logistics, budgets, and local collaborations to ensure smooth and impactful event delivery.
- Branding & Market Intelligence: Support regional brand-building initiatives and ensure consistent brand messaging across all touchpoints. Gather and analyze customer insights and market trends to inform go-to-market strategies.