Marketing Specialist, Social Media

Accountabilities:

• • Support the development and execution of social media strategies aligned with broader marketing objectives, helping increase traffic, engagement, reach, and conversions across digital and in-store channels.
  • Manage the day-to-day execution of social media campaigns, coordinating with internal stakeholders and agency partners on content delivery, paid media, and scheduling.
  • Develop and maintain monthly content calendars connected to marketing campaigns, promotions, cultural moments, and relevant social trends.
  • Collaborate with creative teams and external partners to develop agile, low-fi, social-first content for platforms including Meta, TikTok, X, Snapchat, and LinkedIn.
  • Capture and edit photo and video content when needed to support timely, platform-native social communication.
  • Support creator and influencer campaigns, including briefing, coordination, content approvals, execution, and performance tracking.
  • Monitor social media performance, analyze campaign metrics, prepare reports, and recommend optimization opportunities such as A/B testing and improvements to influencer strategies.
  • Manage daily community interactions by responding to comments and direct messages, engaging with audiences, and monitoring brand sentiment.
  • Track emerging platform features, creator trends, content formats, and cultural conversations to identify opportunities for timely and relevant brand participation.
  • Contribute to a collaborative, creative, and continuously improving marketing environment while building strong relationships with internal and external partners.

  Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • At least 2 years of experience in social media marketing, ideally within retail, convenience, QSR, consumer, or another fast-paced customer-facing industry.
  • Demonstrated experience developing and executing social media campaigns that generate measurable engagement and audience growth.
  • Strong understanding of social media platforms, content formats, audience engagement, and current digital trends.
  • Experience with influencer or creator marketing and community management is an advantage.
  • Ability to monitor, interpret, and report on social media performance metrics, using insights to inform optimization decisions.
  • Strong written and verbal communication skills, with the ability to collaborate effectively with creative teams, agencies, influencers, and internal stakeholders.
  • Creative mindset with an eye for compelling, social-first photo and video content.
  • Ability to work independently, solve problems proactively, and manage multiple priorities in a rapidly changing environment.
  • Cooperative, adaptable, and collaborative approach, with a genuine interest in continuous improvement.

  Benefits:

  • Salary range of $60,000–$70,000 CAD annually.
  • Full-time employment opportunity.
  • Open to candidates across Canada.
  • Hybrid work model available for candidates based in Surrey, BC.
  • Fully remote work may be considered for the right candidate.
  • Opportunity to work on high-visibility social media campaigns and recognizable consumer brands.
  • Exposure to organic and paid social, influencer marketing, content creation, community management, and digital performance analytics.
  • Collaborative environment with opportunities to work alongside internal creative, marketing, communications, digital, and agency teams.
  • Employee benefits are available as part of the overall compensation package, subject to applicable plans and eligibility.
  • Equal opportunity workplace with accommodations available throughout the selection process.