Marketing Specialist

About the Role & Team

theScore, and Penn Interactive, wholly-owned subsidiaries of PENN Entertainment, empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. theScore, and Barstool Sports, sports betting apps ‘theScore Bet Sportsbook & Casino’/Barstool Sportsbook and Casino, deliver immersive and holistic mobile sports betting and iCasino experiences. theScore Bet is currently live to place wagers in the company’s home province of Ontario, and Barstool Sportsbook and Casino is live across the United States. theScore also creates and distributes innovative digital content through its web, social and esports platforms.

As a member of theScore Bet Marketing team, the CRM Specialist will draft copy, work with marketing operations and the creative team to collect and verify promotional terms and assets as well as schedule and execute campaigns in our CRM tool. You will manage customer segments and help oversee the communications calendar. The ideal candidate will be data-driven, detail oriented and have proven experience in delivering end-to-end CRM campaigns across email, push and in-app mobile messaging.

About the Work

• Draft and execute CRM campaigns
• Manage customer segments
• Coordinate with marketing operations and creative teams
• Oversee communications calendar