Marketing Specialist - NFL Universe Football

Role Overview

NFL Universe Football is one of the leading sports experiences on Roblox, with a highly active player base and constant live updates. We’re looking for a Marketing Specialist to help fuel that momentum — using creative testing, fast iteration, and a deep understanding of how games grow on the platform!

This is a highly execution-focused role for someone who enjoys being in the weeds: experimenting, shipping, and learning quickly. It’s not about long-term strategy decks, but about running ideas, seeing what works, and doubling down in real time.

You’ll own how NFL Universe Football shows up both on-platform (thumbnails, icons, discovery optimization) and off-platform (social, community, and creators), working closely with Product, Art, and Community to turn every update into something players notice and engage with.

What You’ll Do

• Roblox Page & Asset Optimization (Primary Focus)
  • Come up with ideas for thumbnails, icons, and Roblox page visuals
  • Work with our artists to brief and refine visual concepts (you won’t be creating 3D renders yourself)
  • Publish and test assets directly on Roblox
  • Review performance dashboards and identify what’s working (and what isn’t)
  • Recommend and execute the next round of experiments based on results
• Social & Community Content
  • Help ideate and execute content for platforms like Twitter/X, Discord, Instagram, TikTok
  • Capture Roblox gameplay footage and create simple, engaging videos
  • Support community engagement initiatives tied to in-game moments or updates
  • Bring inspiration from other Roblox games and creator communities
• Projects & Growth Experiments
  • Support creator or YouTuber experiments
  • Contribute to new ideas that drive player growth or engagement
  • Help move ad-hoc projects forward when there’s an opportunity to test something new

Who You Are

• Strong familiarity with Roblox — as a player, creator, or active community member
• Familiarity with Roblox discovery (thumbnails, icons, titles/descriptions, creator ecosystem)
• Experience creating or managing content for social platforms (personal or professional)
• Strong instincts for trends, especially around key NFL moments (Draft, Kickoff, Playoffs, Super Bowl, etc.)
• Understands how sports fans engage — teams, rivalries, hype cycles, and live moments
• Proven ability to take ideas from concept → execution → publish
• Experience with short-form content creation (capturing gameplay, light video editing, platform-native formats)
• Comfortable working with basic analytics (dashboards, Google Sheets) and explaining performance in practical terms
• Strong time management and ability to prioritize in a fast-moving environment
• Collaborative, proactive, and open to feedback and iteration
• You don’t need years of professional experience - personal projects, side projects, or creator work count!

Nice to Have

• Experience working on or around Roblox games
• Exposure to SEO, social optimization, or performance-driven content testing
• Experience in gaming, UGC, or creator-led communities
• Existing familiarity