Marketing Specialist

Accountabilities:

• • Create engaging graphics, videos, reels, and other visual assets for social media, email, websites, and marketing collateral using tools such as Canva or Adobe Creative Suite.
  • Plan, develop, and schedule social media content across relevant platforms while maintaining a consistent brand voice and visual identity.
  • Write, edit, and refine copy for social media posts, blog content, promotional materials, and other marketing communications.
  • Draft, design, and schedule marketing emails and newsletters, ensuring content is accurate, engaging, and aligned with campaign objectives.
  • Monitor key marketing metrics such as engagement, email open rates, and click-through rates to identify opportunities for improvement.
  • Maintain consistency in branding, messaging, tone, and visual presentation across marketing channels.
  • Support campaign planning, coordination, and maintenance of content calendars.
  • Partner with Sales by developing campaigns, messaging, and content that support outreach and prospecting initiatives.
  • Use marketing and content tools efficiently to manage multiple projects and deadlines in a remote environment.
  • Explore emerging AI-assisted content creation and optimization techniques to improve marketing workflows and output.

  Requirements:

  • Previous experience in marketing, graphic design, social media management, content creation, or a related area.
  • Proficiency with design tools such as Canva, Adobe Photoshop, Adobe Illustrator, or comparable platforms.
  • Familiarity with social media management and scheduling tools.
  • Experience working with a CRM such as Pipedrive, HubSpot, Salesforce, or a similar platform.
  • Experience using email marketing platforms to create and distribute campaigns or newsletters.
  • Portfolio or work samples demonstrating strong design, content creation, or social media capabilities.
  • Strong written communication and copywriting skills, with an ability to adapt messaging for different audiences and channels.
  • Creative mindset with strong attention to detail and visual consistency.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines independently.
  • Comfortable working remotely and taking ownership of assigned projects.
  • Preferred: Hands-on experience using LLMs such as ChatGPT or Claude to support content creation and marketing workflows.
  • Preferred: Familiarity with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
  • Preferred: Basic photography or video-editing skills, particularly for Reels, TikTok-style content, and other short-form formats.
  • Preferred: Familiarity with Google Analytics or native social media analytics tools.

  Benefits:

  • Part-time, fully remote position.
  • Flexible work environment with the ability to work remotely.
  • Opportunity to gain broad, hands-on experience across design, social media, content, email, analytics, and campaign marketing.
  • Exposure to modern marketing technology, AI-assisted workflows, and emerging optimization practices.
  • Opportunity to build a professional portfolio through diverse marketing projects.
  • Collaborative environment with opportunities to work alongside marketing and sales professionals.
  • Potential for professional growth within a technology-driven talent acquisition environment.
  • Compensation: Salary details were not specified in the provided job posting.