Marketing Specialist, CPG Growth & Demand Generation
About the role
About DemandTec
DemandTec is the Commercial Trade Intelligence (CTI) platform where retailers and their 7,800+ CPG partners plan, fund, execute, and reconcile every trade dollar on one shared data model. We're the category creator in a $500B+ trade-spend market that has run on disconnected systems for decades, and we're scaling fast: a newly named and analyst-validated category, a rebuilt in-house revenue engine, and an aggressive FY27 target of 10–15 new retail grocery wins. Marketing runs lean and AI-first. Every event, campaign, and asset is built to convert directly into pipeline and ROI.
The Role
DemandTec is hiring a Marketing Specialist to drive campaigns, digital marketing, social media and demand generation focused on our CPG customer base for the Commercial Trade Intelligence (CTI) platform. You'll build and run HubSpot campaigns, own CPG-facing social content, and support growth/demand-gen programs that turn CPG brand and broker audiences into qualified pipeline.
This role partners closely with the events, brand, product marketing and sales to make sure CPG-specific messaging, campaigns and content are consistent, on-brand, and tied to pipeline outcomes. You'll report to the SVP of Marketing under the CMO's CTI-first strategy.