Marketing Specialist

MARKETING SPECIALIST

Contract-to-Hire

A Marketing Specialist at CTC is a versatile, hands-on marketer who brings design and copy craft to life across our brand's channels. You will design graphics across our marketing channels — from YouTube thumbnails and social posts to slide decks and beyond; write B2B copy that speaks to DTC ecommerce brands; execute the social content calendar across LinkedIn, YouTube, and X, adapting each piece to fit the platform; and stay ahead of market and design trends. You use AI tools to work efficiently across all of it. Your job is to take a brief and turn it into on-brand, finished work, quickly.

This role begins as a 3–6 month contract engagement, with the intention of converting to a full-time position based on performance and fit.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

YOU SET THE STANDARD

• You are committed to making decisions informed by research
• Your customer service is referenced as the bar that others strive to emulate
• You take pride in arriving to meetings prepared with insight to contribute
• You organize your time and say “no” appropriately so that you can attend to what is most critical
• You are committed to approaching challenge & failure with curiosity about how to improve
• Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

• You are passionate about building brands for the next generation
• You gather context ahead of meetings so that you arrive prepared with insight and input
• You clearly articulate your expertise so that even a beginner can understand the concept
• You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You seek opportunities to refine your skills without being prompted
• You desire to inspire others with your excellence and expertise
• You are willing to put in the reps to be an expert in your domain
• You resist the temptation to play victim; instead, you take 100% ownership over outcomes

What Success Looks Like

NECESSARY SKILLS

AI-ASSISTED MARKETING WORKFLOWS

• Uses AI tools (e.g. ChatGPT, Claude, Midjourney/Firefly) daily to speed up ideation, drafting, and production
• Knows when AI output needs human review, and can identify and correct off-brand or inaccurate output before it goes out

GRAPHIC DESIGN

• Designs YouTube thumbnails, data-driven graphics, and social posts (LinkedIn, X) that are on-brand and built to earn clicks
• Comfortable in at least one design tool (Canva, Figma, or Adobe Suite) and can adapt one asset across formats
• Maintains visual consistency with brand guidelines across every format

B2B COPYWRITING FOR DTC ECOMMERCE

• Writes copy that speaks to DTC ecommerce brand stakeholders, from CMOs to marketing managers
• Adjusts tone and message for decision-makers versus end users within the same account
• Builds copy appropriate to funnel stage, from top-of-funnel education to bottom-of-funnel conversion

SOCIAL MEDIA EXECUTION

• Executes the social content calendar across LinkedIn, YouTube, and X, matching format and tone to each platform

TREND FLUENCY

• Follows marketing, design, and social trends and can separate real signal