Marketing Programs Manager - Maternity Cover (16 Months)

The Role

We are looking for an execution-focused Marketing Programs Manager to drive high-impact, multi-channel campaigns across EMEA, LATAM and Canada.

This is a hands-on role responsible for turning international strategy into measurable pipeline through webinars, email and nurture, content syndication, blogs, social, and owned and third-party events.

You will work closely with ABM, Channel/Partners, Sales and LDR/BDR teams to ensure campaigns are localised, executed flawlessly, extended through partners, and converted into meetings and pipeline.

What You’ll Own

Integrated Campaign Execution

• Plan and execute end-to-end international campaigns across email, nurture, webinars, blogs, social, events and syndication.
• Manage timelines, stakeholders and delivery across multiple regions.
• Track performance and optimise for pipeline impact.

Localisation & Regional Adaptation

• Adapt global campaigns for EMEA, LATAM and Canada.
• Ensure messaging reflects local language, cultural nuance, regulatory needs and market priorities.
• Manage translation and regional review workflows where required.

Webinars & Virtual Programmes

• Own webinar strategy and execution from topic development to follow-up.
• Drive registration, attendance and post-event meeting conversion.

Email & Nurture

• Build segmented email campaigns and multi-step nurture journeys.
• Continuously test and optimise for engagement and conversion.

Content Syndication & Lead Generation

• Manage 3rd-party syndication vendors and targeting criteria.
• Monitor CPL, lead quality and downstream conversion.

Content, Blogs & Social

• Create campaign messaging and assets including emails, landing pages, outreach copy and toolkits.
• Lead blog production aligned to campaign themes.
• Drive social amplification to increase engagement and registrations.

Events & Partner Extension

• Promote owned and 3rd-party events with measurable outcomes.
• Extend campaigns through partners using scalable Campaign in a Box toolkits.

ABM & Sales Alignment

• Support ABM outreach creation for priority accounts.
• Align tightly with LDR/BDR teams to ensure strong follow-up, speed-to-lead and meeting conversion.
• Maintain closed-loop reporting to improve performance.

What You Bring

• 5+ years’ experience in integrated marketing, demand generation or field marketing.
• Proven success executing multi-channel campaigns across international markets.
• Strong experience with webinars, email marketing, nurture and lead generation programmes.
• Experience managing content syndication and 3rd-party vendors.
• Confident content creator with strong copywriting skills.
• Experience localising campaigns across regions.
• Highly organised, perform