Marketing Platform Operations Manager

Accountabilities:

• • Own data quality standards across CRM and marketing automation platforms, including field completeness, accuracy, consistency, and ongoing database hygiene.
  • Lead deduplication initiatives and establish scalable processes for maintaining clean contact, lead, and account data.
  • Investigate recurring data quality problems, identify root causes, and implement sustainable solutions rather than one-time fixes.
  • Define, monitor, and report on data quality metrics to measure the health and reliability of marketing data over time.
  • Map and document lead and account data flows across systems, including capture, enrichment, scoring, routing, synchronization, and attribution.
  • Diagnose integration issues such as sync failures, latency, and data loss, coordinating resolution with internal technical teams and external vendors.
  • Analyze lead flow data to uncover bottlenecks, leakage, and quality issues that may affect pipeline generation.
  • Collaborate with Analytics Engineering and Business Intelligence teams on data structures, definitions, and reporting logic to maintain consistency across the organization.
  • Support the evaluation, implementation, testing, rollout, and post-launch stabilization of MarTech platforms focused on enrichment, orchestration, and automation.
  • Translate business needs and operational challenges into clear technical requirements and specifications for configuration and integration work.
  • Maintain accurate documentation covering system architecture, data mappings, integrations, and operational processes.
  • Partner with Marketing Operations on the data foundations and logic supporting lead scoring models, while monitoring scoring and routing performance after launch.
  • Identify data anomalies and model drift, and contribute to the ongoing refinement of scoring and routing criteria.
  • Act as a data-fluent partner to Sales Development, Campaign Operations, Analytics Engineering, and other stakeholders on shared marketing data initiatives.

  Requirements

  • 8+ years of experience in marketing operations, sales operations, data management, or a closely related discipline.
  • Bachelor’s degree or equivalent professional experience.
  • Strong hands-on experience with Salesforce and a Marketing Automation Platform such as Marketo, including data structures, field architecture, integrations, and platform configuration.
  • Demonstrated experience diagnosing and resolving data-flow, integration, or synchronization issues across multiple systems.
  • Working proficiency with SQL, data mapping, or comparable tools used to analyze and validate large-scale datasets.
  • Experience supporting or leading MarTech implementations, integrations, migrations, or major platform changes.
  • Familiarity with data enrichment, orchestration, lead scoring, and lead routing concepts and technologies.
  • Ability to translate complex, ambiguous, or technical problems into practical plans that can be understood and executed by cross-functional stakeholders.
  • Strong analytical and problem-solving skills, with a structured approach to identifying root causes and designing scalable solutions.
  • Excellent communication and collaboration skills, with the ability to build effective relationships across Marketing, Sales, Operations, Analytics, and technical teams, including distributed teams across time zones.
  • Comfortable working independently in a fast-moving environment while managing multiple priorities and initiatives.
  • Legally authorized to work in the United States on an ongoing basis.

  Benefits

  • Base salary: $122,500–$160,000 USD, depending on geographic location, experience, skills, and other relevant factors.
  • Market-competitive incentive opportunity.
  • Employer-subsidized medical, vision, and dental coverage for full-time employees.
  • 401(k) matching: 50% of employee contributions up to the first 6% of eligible pay.
  • Monthly stipend to support work and productivity.
  • Flexible Time Away Program plus sick time off.
  • Company-sponsored life insurance and short- and long-term disability coverage.
  • 12 paid holidays annually.
  • Up to 24 weeks of parental leave.
  • Paid volunteer day.
  • Professional development opportunities, including access to Udemy courses.
  • Company-funded perks, including counseling support and local retail discounts.
  • Access to the company’s own productivity platform.
  • Flexible teleworking options from registered locations across the United States.
  • Opportunity to work in an AI-forward environment focused on modernizing marketing operations and technology.