Marketing Operations Specialist | Marketo

About the role:

As the Business Operations Specialist, you will work cross-functionally across the entire organization to own, define, and drive strategic projects that support our revenue growth. You are someone who surrounds themselves with data and loves digging into processes and technology to understand where improvements can be made. You are a natural leader who is looking for an organization they can dive into head first, taking the initiative to make an impact wherever they can!

In this role, your primary focus area will be Marketing Operations, where you will be responsible for executing email marketing campaigns and supporting the day-to-day operational needs of the Marketing team within Marketo.

What you'll do:

• Own and execute operational programs and process improvements that increase productivity, consistency, and effectiveness across the business.
• Design, deliver, and continuously improve cross-functional initiatives from problem definition through implementation, measurement, and communication of business impact.
• Build, maintain, and evolve reporting and dashboards that support both frontline execution and leadership decision-making.
• Partner with Enablement and functional stakeholders to ensure tools, documentation, training, and communications support successful rollout and adoption of operational initiatives.
• Collaborate with Business Operations and Business Systems partners to manage and improve core systems and the surrounding technology ecosystem.
• Act as a trusted operational partner to stakeholders across multiple business units by aligning priorities, removing blockers, and driving initiatives forward.
• Identify opportunities to centralize, automate, or standardize workflows to reduce manual effort and improve end-to-end experiences.
• Enable adoption of tools and processes through clear documentation, user support, and feedback loops.
• Monitor operational health through dashboards and exception reporting, identifying risks, gaps, and opportunities for improvement.Contribute to the effectiveness of the Operations team by modeling strong execution, collaboration, and accountability.

About you:

• 2+ years of experience in business operations, functional operations (e.g., Sales, Marketing, Partner, Delivery, or Customer Success Ops), or a related role.
• Hands-on experience with Marketo for email campaign execution, program setup, and list management.
• Experience working with core business systems (e.g., CRM, workflow, analytics, or automation platforms).
• Demonstrated ability to independently own operational workflows or initiatives end-to-end.
• Proven ability to partner