Marketing Operations Manager

Opportunity

The Marketing Operations Manager (Execution & Performance) owns the end-to-end execution and QA of campaigns across all marketing channels — direct mail, email, SMS, in-app, social, and paid ads. Partnering closely with channel owners, this role is accountable for the quality, accuracy, and on-time delivery of every campaign that goes out the door. It also serves as the primary Marketing Operations liaison to the Analytics team, translating campaign needs into clear reporting requirements and bringing performance insights back to help inform future decisions.

Responsibilities

• Own campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaigns
• Coordinate execution for both internal initiatives and partner-facing campaigns
• Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review).
• Track and report time-to-launch as a core performance metric, flagging delays and driving resolution
• Own audience builds and list management for all direct mail and digital campaigns
• Manage segmentation logic in coordination with Hightouch and Snowflake pipelines (Martech Team)
• Validate audience exports before use, flagging and resolving discrepancies with MarTech and the Analytics team
• Maintain documentation of segmentation logic and audience definitions for auditability
• Create and manage UTMs for all campaigns, maintaining a centralized tracking log
• Coordinate landing page updates and QA with Growth Pod Team
• Ensure tracking is validated before campaign launch; flag gaps or anomalies promptly
• Serve as the primary Marketing Operations liaison to the Analytics team