Marketing Operations Manager

Accountabilities:

• • Own and analyze marketing performance across the funnel, pipeline, marketing-originated bookings, campaign effectiveness, budget performance, and marketing ROI, identifying trends, opportunities, and risks.
  • Ensure accurate and timely performance scorecarding for lead-to-opportunity conversion, marketing-originated bookings, ROMI, and other critical metrics across multiple business units.
  • Own the Marketing reporting suite within the centralized business intelligence environment, maintaining accurate, relevant, and business-aligned dashboards and reports.
  • Partner with Data Engineering to define reporting requirements, prioritize enhancements, conduct business acceptance testing, and validate delivered solutions.
  • Establish and maintain standardized reporting documentation, metric definitions, business logic, and measurement frameworks covering attribution, lead scoring, pipeline source mix, campaign performance, and ROI.
  • Develop and improve standard operating procedures that increase the efficiency, consistency, and scalability of Marketing Operations across business units.
  • Optimize lead enrichment, qualification, routing, and marketing-to-sales handoff processes to improve data quality and conversion.
  • Design and manage go-to-market cadences that align Marketing, Sales Development, and Sales teams around effective execution and pipeline growth.
  • Support AI-enabled reporting and business insights, including automated reporting workflows and AI-generated summaries, while identifying additional opportunities for automation.
  • Provide operational support to the Sales Development function through reporting, activity data, and program cadences while partnering with Sales Operations where appropriate.
  • Act as a trusted operational advisor to Marketing leadership, translating complex data into clear recommendations and coordinating improvements across Marketing, Revenue Operations, Sales Operations, Finance, and Data Engineering.

  Requirements:

  • 5+ years of experience in Marketing Operations, Marketing Analytics, Revenue Operations, Business Intelligence, or another analytical/technical discipline.
  • Strong data analytics and business intelligence reporting experience, ideally working within a centralized BI environment such as Looker, Tableau, or Power BI, combined with advanced Excel modeling capabilities.
  • Proficiency with marketing automation and CRM platforms such as HubSpot and Salesforce.
  • Strong understanding of demand generation metrics, including lead qualification and conversion, marketing-sourced pipeline, marketing-originated bookings, attribution, and marketing ROI.
  • Demonstrated ability to translate business requirements into reporting and analytics solutions while partnering effectively with technical teams such as Data Engineering.
  • Strong project management and organizational skills, with the ability to manage multiple cross-functional initiatives simultaneously.
  • Proven experience collaborating with Sales, Operations, Finance, Marketing, and business-unit leadership.
  • Excellent communication skills, with the ability to turn complex data into actionable insights for both centralized and business-unit stakeholders.
  • A highly analytical, curious, and results-oriented mindset, with an ability to solve ambiguous business problems through data, processes, and technology.
  • Experience supporting multiple business units through a centralized Marketing Operations or Revenue Operations function is preferred.
  • Familiarity with SQL or the ability to work effectively with Data Engineering teams on technical reporting requirements is a plus.
  • Exposure to AI-assisted reporting, business intelligence automation, generative AI, or other emerging technologies is advantageous.
  • Experience supporting Sales Development operations, including activity reporting, tooling, and program cadences, is also a plus.

  Benefits:

  • Comprehensive health coverage beginning on the first day of employment.
  • 401(k) retirement plan: U.S. employees receive a company match of up to 4% when contributing 5%, with pre-tax and Roth options; eligibility begins the first of the month after 90 days and contributions are immediately vested.
  • Flexible, uncapped PTO to support work-life balance.
  • 12 weeks of paid parental leave for all employees.
  • Remote-work stipend: $75 USD per month toward phone and internet expenses.
  • Generous holiday schedule with time to recharge and spend time with loved ones.
  • Remote-first flexibility with meaningful ownership and autonomy.
  • Opportunities for career growth and learning in a collaborative, technology-focused environment.
  • Opportunity to influence marketing strategy through data, automation, business intelligence, and AI-enabled solutions.
  • Background check required for the final candidate.