Marketing Operations Manager (Demand Generation and RevOps)

Accountabilities:

• • Own email infrastructure and deliverability, including mailbox provisioning, domain configuration, SPF/DKIM/DMARC, warm-up programs, sending-volume management, reputation monitoring, and campaign performance analysis.
  • Administer and continuously improve HubSpot CRM, Marketing Hub, and Sales Hub, including pipelines, workflows, automation, lifecycle management, integrations, properties, lists, and user support.
  • Maintain high standards of CRM data quality by managing imports, deduplication, record validation, lifecycle progression, marketing-contact governance, tagging, exclusions, and data-quality queues.
  • Monitor workflow, integration, attribution, and platform health to ensure reliable data flows and accurate source-to-revenue reporting.
  • Produce weekly and monthly multi-channel performance reports, dashboards, funnel diagnostics, attribution analyses, and leadership performance packs.
  • Monitor paid media performance, budget pacing, delivery health, landing-page conversion, and spend reconciliation across advertising platforms.
  • Develop and refresh campaign assets, nurture sequences, landing-page copy, SEO content briefs, and other marketing materials to support demand-generation programs.
  • Maintain targeting and data processes, including suppression alignment, trigger-event monitoring, target-universe scoring, and coordination with external data and outreach vendors.
  • Coordinate LinkedIn outbound activities, ensuring appropriate sender-seat allocation, avoiding prospect duplication, and monitoring acceptance and response rates.
  • Support vendor management, tool renewals, licensing, seat allocation, exclusion-list synchronization, and prospect-collision resolution.
  • Maintain brand and website governance by enforcing approved terminology, addressing legacy content, preparing page briefs, and quality-checking delivered web pages.
  • Forecast marketing expenditure and manage budget change control while contributing to ongoing operational planning and governance.
  • Participate in weekly operational meetings, biweekly progress reviews, and monthly revenue reviews, with availability to overlap with U.S. business hours.

  Requirements:

  • 6+ years of experience in marketing operations, demand-generation operations, or revenue operations, including at least 3 years of hands-on HubSpot administration.
  • Strong working knowledge of HubSpot CRM, Marketing Hub, and Sales Hub, including workflows, automation, pipelines, lifecycle management, reporting, and user governance.
  • Proven experience managing cold-email infrastructure, including domain and mailbox provisioning, warm-up, sending rotation, reputation monitoring, and SPF, DKIM, and DMARC configuration.
  • Demonstrated ability to manage email deliverability against bounce and complaint thresholds and take corrective action when performance deteriorates.
  • Strong experience maintaining CRM data quality, governance, de-duplication, attribution, and structured data processes at scale.
  • Experience building and maintaining multi-channel reporting and dashboards for senior leadership audiences.
  • Working knowledge of Google Ads and LinkedIn Ads, including spend pacing, campaign delivery, performance monitoring, and cross-platform spend reconciliation.
  • Ability to write high-quality campaign, nurture, and landing-page copy suitable for publication.
  • Experience designing and optimizing lead-management and sales processes.
  • Strong analytical, problem-solving, organizational, and attention-to-detail skills, with a data-driven approach to decision-making.
  • Excellent written and verbal communication skills and confidence working directly with senior stakeholders.
  • Ability to work independently, prioritize effectively, and operate successfully in a fast-paced remote environment.
  • Preferred: HubSpot, Google Ads, or LinkedIn Marketing certifications; RevOps or Sales Operations experience; experience integrating HubSpot with other applications; BI/dashboarding experience; and exposure to B2B technology, IT services, managed services, agencies, or data vendors.

  Benefits:

  • Comprehensive health insurance coverage.
  • Employee wellness programs with a focus on mental health.
  • Reward and recognition programs.
  • Company incentive programs.
  • Paid leave and a broad leave policy, including holiday, maternity, paternity, birthday, bereavement, and personal leave.
  • Remote work opportunities.
  • Strong focus on work-life balance.
  • Learning, professional development, and career-growth opportunities.
  • Immigration support programs for eligible employees seeking opportunities in Canada.
  • Collaborative, remote-first environment with exposure to demand generation, marketing operations, and revenue operations.