Marketing Manager

About the Role

Sync is seeking a marketing leader who combines strategic thinking with hands-on execution. You understand that meaningful conversion rate improvements matter more than viral moments, and you have a track record of inheriting marketing programs and making them work better through testing and optimization rather than wholesale changes.

First 90 Days

You'll conduct a comprehensive audit of all marketing channels and systems:

• Ad accounts across platforms
• Landing pages and conversion funnels
• Email sequences and attribution
• Identify performance gaps and create an optimization plan

Key Responsibilities

• Own the full acquisition funnel — manage paid search, paid social, SEO, email, landing pages, and conversion rate optimization across all touchpoints
• Manage paid acquisition — oversee significant ad spend across Google Ads, Meta, and Bing in multiple markets (US, Canada, international). Optimize weekly based on ROAS, CPA, and LTV metrics
• Build converting landing pages — create high-converting pages using HubSpot, with focus on messaging, hierarchy, offers, and urgency. Write copy and brief design work
• Run continuous CRO programs — maintain a backlog of hypotheses and run regular A/B tests, prioritizing by impact
• Drive email and lifecycle marketing — build nurture sequences, onboarding flows, re-engagement campaigns, and upgrade nudges that drive revenue
• Lead the marketing team — manage a Marketing Coordinator and develop the team over time through clear expectations and outcome-focused accountability
• Own marketing data — pull insights from GA4, HubSpot, ad platforms, and attribution models independently
• Collaborate across the business — work with product, sales, and customer success to align marketing with company growth goals

What You Bring

• Proven experience managing campaigns and inherited marketing programs
• Track record managing six-figure monthly ad budgets
• Expertise in paid search, paid social, SEO, email marketing, and CRO
• Ability to write landing page copy and manage CMS platforms
• Comfort with data analysis and pulling your own reports
• Balance between strategic vision and hands-on execution
• Experience leading and developing marketing teams