Marketing Manager

Role Overview

We are seeking a highly organized and detail-oriented Marketing Manager to own and optimize our email marketing and marketing automation initiatives through HubSpot. This role will be responsible for end-to-end campaign execution, platform management, workflow optimization, reporting, and operational excellence across marketing programs. The ideal candidate is a hands-on HubSpot expert who thrives in a fast-paced environment, enjoys problem-solving, and can balance execution, analytics, and process optimization while ensuring flawless campaign delivery. This is an individual contributor role with end-to-end ownership of marketing operations and HubSpot execution.

Key Responsibilities

• Email Marketing & Campaign Execution
  • Execute and manage end-to-end email marketing campaigns within HubSpot
  • Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows
  • Manage audience segmentation, personalization, suppression lists, and campaign targeting
  • Conduct A/B testing to improve campaign engagement and conversion performance
  • Ensure all campaigns are delivered accurately, on time, and aligned with brand standards
• HubSpot & Marketing Automation Management
  • Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup
  • Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems
  • Maintain data hygiene and ensure CRM/database integrity across systems
  • Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations
  • Identify opportunities to improve automation efficiency and scalability
• Reporting & Analytics
  • Develop and maintain campaign performance dashboards and reporting
  • Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact
  • Provide actionable insights and optimization recommendations based on campaign performance
  • Support leadership with recurring reporting and marketing performance analysis
• Cross-Functional Collaboration
  • Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively
  • Coordinate campaign timelines, approvals, testing, and stakeholder communication
  • Support broader marketing initiatives and operational process improvements