Marketing Manager

About Lumiform

Lumiform helps companies digitize and automate their frontline operations, from inspections to audits and workflows. Over 1,000 paying customers and 45,000 active users rely on Lumiform to operate more safely and efficiently. Backed by Capnamic and 42CAP with over €10 million raised, the company is scaling fast across Europe and beyond.

Role Overview

We are looking for a channel-agnostic, high-velocity Marketing Manager to join our team. You will be a digital architect who understands how to leverage SEO, PPC, Email, and Web to drive growth. You'll report directly to the Marketing Lead and play a central role in planning, executing, and optimizing marketing activities that move the needle.

Key Responsibilities

• Full-Funnel Orchestration: Execute and manage campaigns across SEO (content strategy, link building), PPC (ad management), and Email (lifecycle marketing)
• AI Workflow Integration: Design and implement AI-driven workflows to automate content production, market research, and data analysis
• Conversion Copywriting: Write high-converting copy for landing pages, ads, and emails, utilizing AI for personalization and scale
• Web Basics: Handle minor website updates and landing page builds (knowledge of HTML/CSS and WordPress)
• Data Analysis: Monitor KPIs and translate data into actionable insights to pivot strategies quickly

Required Qualifications

• Solid foundation as a Marketing Manager/Specialist or similar role, looking to scale impact in a fast-paced environment
• AI Edge: Above-average understanding of LLMs (Claude, GPT, Gemini) with knowledge of prompt engineering, tokens, context windows, and hallucination detection
• Fast-paced learner with proven ability to master new tools and marketing channels in weeks, not months
• Digital Generalist: Foundational knowledge of SEO (technical & on-page), PPC (Google/Meta), and Email marketing (segmentation & automation)
• Technical literacy and comfort with tags, API documentation, and technical troubleshooting
• Self-starter capable of diving into new subjects independently and finding solutions

Bonus Qualifications

• HubSpot Pro: Experience managing CRM workflows, lists, and deals
• API Savvy: Understanding of tool integration via Zapier, Make, or direct API calls
• B2B SaaS Background: Knowledge of long sales cycles and lead scoring

Why Join Lumiform

• Be part of a company that protects frontline workers and customers from preventable harm
• Join an ambitious, international team with flat hierarchies and fast-paced growth