Marketing Manager (gn) – ESN France

Your mission

• You develop and execute the French brand and marketing strategy by aligning global direction with local consumer insights.
• You define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions.
• You help define the local product portfolio focus based on market needs and opportunities.
• You lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience.
• You manage agencies appointed by TQG to ensure timely, high-quality campaign execution.
• You track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement.
• You collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels.
• You lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence both online and in-store.
• You act as the French brand guardian, ensuring consistency in tone, messaging, and visual identity.
• You partner with Commercial Managers and other teams to align marketing with market goals.
• You stay alert to competitors, trends, and new opportunities.

Your experience & skills

• You have 7+ years of experience as a Brand or Marketing Manager in Consumer Products, ideally within a large CPG company.
• You bring deep expertise in brand building, integrated campaigns, and consumer marketing focused on the French market.
• You possess hands-on experience in D2C environments, French retail media networks, and shopper activation.
• You have the ability to build impactful, consistent digital consumer journeys.
• You are a strategic and creative thinker who thrives in fast-paced, matrixed environments.
• You demonstrate strong cross-functional collaboration and project management skills with attention to detail.
• You are confident using MS Office, digital marketing tools, and performance data to guide decisions.
• You are a fluent French and English speaker with excellent written and verbal communication skills.

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for profe