Marketing Manager, Campaigns
About the role
Company Description
At Higher Logic, engagement happens here. As the industry-leading, human-focused engagement platform we deliver powerful online communities and communication tools to organizations looking to build, retain, and grow their member or customer base. We're obsessed with engagement and, with over 13 years of experience in the industry, we've got it down to a science. We are a global company with offices throughout the US, Canada, and Australia. We serve more than 3,000 customers, representing over 350,000 online communities with over 200 million users across 42 countries worldwide. Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #AllTogether to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why behind our actions and bring our best selves to work every day.
JOB SUMMARY
Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market. This role partners closely with the Product Marketing Director and Senior Customer Growth Manager to implement product launches, lifecycle campaigns, and targeted marketing programs. The Marketing Manager owns the day-to-day execution of campaigns and contributes ideas for improving pipeline performance through experimentation, testing, and data-driven insights. This is a highly collaborative role that works across Marketing, Sales, Product, and Customer Success to ensure campaigns are delivered effectively and contribute to measurable business outcomes.
Essential Duties and Responsibilities
Campaign Execution
Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule.
- Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule.