Marketing Manager - AMER

About this role

Liftoff is looking for a Marketing Manager to own the strategy and execution of regional marketing programs across events, content, and campaigns in the Americas. You will plan and deliver Liftoff’s conference presence, owned events, and regional activations while also contributing to content and digital programs that drive pipeline, brand visibility, and customer engagement.

The ideal candidate is a hands-on marketer who combines strong event management instincts with creative strategy and a data-driven mindset. You are comfortable operating across multiple channels and working with global counterparts to tailor programs for different markets. You bring an AI-forward approach to your work, using AI tools and workflows to move faster, produce stronger outputs, and continuously improve how marketing gets done. You understand what it takes to market to marketers in a competitive adtech landscape and can articulate why a differentiated approach matters.

Responsibilities

• Own the end-to-end strategy, planning, and execution of Liftoff’s AMER event program, including industry conferences, sponsorships, and owned customer events such as summits, executive dinners, and roundtables.
• Tailor event and campaign approaches for different audiences, verticals, and regional contexts, applying lessons learned to continuously refine the playbook.
• Develop and execute multi-channel marketing campaigns that integrate events, email, content, webinars, and digital tactics to drive engagement with prospects, customers, and partners.
• Collaborate with the content and communications team to produce high-quality thought leadership, blog posts, case studies, and event-related content that positions Liftoff as an industry leader.
• Work cross-functionally with Revenue, Product Marketing, Brand, and regional marketing teams (EMEA, APAC) to align programs with sales priorities and business objectives.
• Act as a strategic partner to the Revenue team, maintaining tight alignment with sales priorities, pipeline goals, and account focus to ensure marketing programs directly support key company initiatives.
• Build and manage partner co-marketing programs and relationships that create mutual value and extend Liftoff’s reach.
• Track and analyze marketing KPIs, including generated and influenced revenue, engaged accounts, opportunity creation, and qualitative feedback from revenue teams, to measure impact and inform planning.
• Manage event and campaign budgets, vendor relationships, and timelines with strong project management rigor.
• Apply AI tools and workflows across your day-to-day work to increase efficiency, improve content quality, and surface insights from campaign data.
• Stay informed about competitors, industry trends, and emerging marketing tactics to ensure Liftoff’s programs stand out in a crowded market.

Requirements

• 5+ years of B2B marketing experience with a focus on events, content, and campaign execution, ideally in adtech, mobile, or high-tech SaaS.