Marketing Lifecycle & Automation Manager

Accountabilities

• • Build, test, launch, troubleshoot, and continuously optimize automated nurture programs and Engagement Studio journeys.

  • Develop lifecycle journeys covering prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement.

  • Create and manage forms, landing pages, segmentation rules, scoring models, automation rules, and triggered communications.

  • Replace manual and one-time campaign activities with scalable, repeatable automation programs.

  • Own marketing requirements for lead scoring, grading, qualification, routing, prioritization, and marketing-to-sales handoffs.

  • Analyze lead progression from initial engagement through sales acceptance, opportunity creation, conversion, and retention.

  • Partner with campaign and channel owners to develop targeted audiences, automated follow-up strategies, testing approaches, and reusable journey frameworks.

  • Serve as the primary hands-on subject-matter expert for Salesforce Marketing Cloud Account Engagement (Pardot).

  • Diagnose and resolve campaign, segmentation, synchronization, data-quality, and automation issues, escalating platform or integration requirements when needed.

  • Collaborate with Marketing Operations, Data, Analytics, and AI teams to define fields, audience signals, business rules, integrations, and insights that enable greater personalization.

  • Monitor lifecycle engagement, funnel progression, conversion, and overall program effectiveness.

  • Translate performance insights into improvements to audiences, messaging, scoring, timing, and journey design.

  • Connect lifecycle marketing programs to pipeline, revenue, adoption, and retention outcomes.

  • Continuously improve platform utilization, data quality, automation reliability, and campaign execution.

  Requirements

  • 5+ years of experience in B2B marketing automation, lifecycle marketing, demand generation, CRM marketing, or a related discipline.

  • 3+ years of hands-on experience building and optimizing programs in Salesforce Marketing Cloud Account Engagement (Pardot).

  • Strong experience with Engagement Studio, segmentation, automation rules, forms, landing pages, scoring, grading, and campaign reporting.

  • Solid understanding of lead management, funnel stages, qualification, routing, and marketing-to-sales handoffs.

  • Ability to translate business requirements into automation logic, audience criteria, data requirements, and reporting specifications.

  • Experience partnering with Marketing Operations, Data, Analytics, or AI teams to support automation and personalization initiatives.

  • Strong analytical and problem-solving skills, with the ability to interpret campaign performance and turn insights into practical improvements.

  • Strong understanding of lifecycle marketing principles, customer journeys, and conversion optimization.

  • Excellent communication and collaboration skills, with the ability to work effectively across marketing, sales, technology, and data teams.

  • Highly organized and detail-oriented, with the ability to manage multiple programs and priorities.

  • Salesforce Account Engagement/Pardot certification is preferred.

  • Comfortable working in a data-driven environment with a focus on experimentation, optimization, and measurable business outcomes.

  Benefits

  • 100% remote opportunity within the United States.

  • Full-time employment.

  • Opportunity to lead B2B lifecycle marketing automation using Salesforce Marketing Cloud Account Engagement (Pardot).

  • Exposure to marketing operations, data, analytics, AI-enabled personalization, and cross-functional technology initiatives.

  • Opportunity to directly influence lead progression, conversion, retention, pipeline, and revenue outcomes.

  • Collaborative and inclusive working environment.

  • Opportunity to develop scalable automation frameworks and modernize marketing processes.

  • Professional growth through ownership of strategic marketing automation initiatives.

  • Opportunity to work across multiple lifecycle stages, from prospect engagement through retention and re-engagement.