Marketing Lead (m/f/d)

Hello👋

I am the CEO and Co-Founder at Kayzen, and I am now looking for a Marketing Lead to join our team 🙌

In this role, you will be leading all aspects of marketing at Kayzen, sharpening our positioning as a leading, performance-focused DSP for CTV and mobile app advertising.

The Team

You will be part of the GTM (Go To Market) group, working with a carefully selected, diverse and globally distributed team spanning customer success, sales & business development, product and more functions. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar mobile and CTV ad-tech industry.

The Role

Your role requires a deep understanding of the advertising technology industry with its various actors, such as advertisers, agencies, ad platforms (DSPs, SSPs, Measurement, etc). Kayzen offers a leading technology platform used by a diverse set of customers (multiple ICPs: Apps, Agencies, Media Buyers) who aim to get performance outcomes from ad campaigns running on CTV and mobile apps. The unifying element of our customers is that they choose Kayzen for our ability to deliver measurable results while giving them full transparency and control. Whether the outcomes they look for are app installs, new customers, purchases and repeat purchases or upper funnel goals like engagement and brand lift. The main geographic market focus is on Europe and the US. The Kayzen team members, customers, partners and vendors you will interact with are primarily based in Europe and the US. You will be responsible for taking over and growing a lean and highly effective team covering all aspects of our marketing: demand generation, growth, product marketing, content, CRM, sales enablement, partnerships and events. You will be reporting to Tim (CEO) or another executive leader.

Responsibilities

• Work closely with the C-Suite to develop and execute GTM strategies for growing our business with our target ICPs
• Build and maintain strong relationships with industry contacts such as partners, select key customers and suppliers, and multipliers who can help us amplify our message
• Predictably and systematically grow our inbound leads and MQL (Marketing Qualified Leads), using effective demand generation approaches
• Deeply empathise with existing and prospective clients to understand their needs and perspectives, analyze and understand industry trends and translate that into building best-in-class messaging and positioning for Kayzen
• Ownership and effective use of our suite of marketing tools and systems