Marketing Lead

Accountabilities:

• • Own the overall marketing strategy and execution across positioning, category creation, content, demand generation, ABM, partner marketing, events, PR, communications, and sales enablement.
  • Define and maintain the company's category, messaging, terminology, and positioning, ensuring consistency across markets and internal teams.
  • Conduct a deep assessment of existing messaging and marketing materials, identifying gaps and opportunities to sharpen the company's market position.
  • Build and operate a high-quality content engine, producing substantial monthly thought-leadership assets and repurposing them into social content, videos, webinars, research, and sales materials.
  • Develop content around regional payments, payment corridors, regulatory developments, stablecoin infrastructure, and other topics relevant to financial institutions and enterprise buyers.
  • Own account-based marketing programs across Africa, Latin America, Brazil, and Europe, including account scoring, sequencing, campaign design, and executive engagement programs.
  • Develop and execute broad inbound marketing initiatives while creating targeted programs for named enterprise accounts in partnership with regional sales leaders.
  • Lead partner and network marketing initiatives, including co-marketing campaigns, joint content, announcements, events, and mutually beneficial programs.
  • Own the events and field-marketing calendar, including conferences, roundtables, dinners, side events, pre-event engagement, post-event follow-up, and measurement of commercial returns.
  • Build sales enablement resources such as presentations, talk tracks, objection-handling materials, implementation guides, and customer stories.
  • Ensure the website and marketing materials proactively address key buyer questions and support enterprise sales conversations.
  • Establish strong cross-functional planning rhythms with engineering, product, sales, and leadership so that launches and initiatives are coordinated proactively.
  • Coordinate PR, communications, earned media, and external agencies while maintaining a high standard for brand and messaging quality.
  • Establish clear marketing KPIs, measure program performance, and demonstrate the contribution of marketing activities to enterprise pipeline and revenue.
  • Begin as a hands-on individual contributor while using budget for freelancers and agencies, with the opportunity to build a specialized internal marketing team as the function grows.

  Requirements:

  • 7–10 years of professional experience in B2B marketing, with meaningful experience in LATAM fintech, payments, financial infrastructure, or an adjacent technology sector.
  • Demonstrated ability to build marketing programs from first principles in an early-stage, high-growth, or entrepreneurial environment.
  • Strong combination of strategic thinking and hands-on execution; comfortable defining the strategy, writing copy, briefing creative partners, building campaigns, and measuring results.
  • Strong understanding of account-based marketing and how marketing contributes to enterprise sales cycles, with experience defining KPIs and owning measurable outcomes.
  • Ability to translate complex technical concepts such as stablecoins, on-chain payments, APIs, compliance, and financial infrastructure into clear and compelling value propositions for executives and product leaders.
  • Experience with category creation, positioning, messaging, thought leadership, or other programs designed to establish a differentiated market presence.
  • Professional fluency in Spanish is required, with strong written communication and localization skills.
  • Portuguese proficiency is strongly preferred, particularly for work across Brazilian markets.
  • Practical experience with CRM and marketing automation platforms, marketing analytics, and campaign measurement.
  • Familiarity with AI-powered content, research, translation, and marketing workflows.
  • Strong written and verbal communication skills, with the ability to adapt messaging for executives, sales teams, partners, customers, and regional markets.
  • Commercially minded and comfortable connecting marketing activity to pipeline, enterprise opportunities, and revenue.
  • Highly autonomous, proactive, and comfortable working without detailed briefs or predefined processes.
  • Strong organizational skills and the ability to manage multiple marketing disciplines simultaneously.
  • Entrepreneurial mindset with the judgment to determine what should be built internally versus outsourced to freelancers or agencies.

  Benefits:

  • Competitive compensation.
  • Flexible, remote-first work arrangement.
  • Opportunity to work remotely from Brazil while collaborating across global time zones.
  • Travel opportunities for global team gatherings and relevant industry events.
  • Direct exposure and collaboration with founders and senior leadership.
  • Significant ownership and autonomy in shaping the marketing function.
  • Budget and authority to build the marketing organization, including external agencies, freelancers, and future full-time specialists.
  • Opportunity to define positioning and marketing strategy across multiple international markets.
  • High-impact role at the intersection of fintech, payments, infrastructure, and emerging financial technologies.
  • Opportunity to work in a global, distributed environment with colleagues across Africa, Latin America, Europe, and the United States.