Marketing Lead - Brazil

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries for industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Responsibilities

• Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met
• Work with global marketing to localize relevant campaigns in service of user growth
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
• Map out user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
• Plan and execute online and offline marketing activities, events, and campaigns