Marketing Growth Operator

Who are we?

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.

This role sits on the team that grows our investing subscription services. We acquire subscribers through paid media at scale, and we win in part by being sharper marketers than others in the category — better at channels, better at creative, better at reading the data, and increasingly, better at putting AI to work.

What is a Growth Operator?

A Growth Operator owns a portfolio of paid channels end-to-end, with a full-funnel lens. This is not a traditional channel manager or media-buyer role. We expect you to think and execute across the entire funnel — channel mechanics, creative and copy, testing, and the economics underneath it all.

You’ll own 3–5 paid channels (think Google, Bing, Meta, Taboola, Dianomi, LiveIntent, and similar prospecting and native platforms), launching, scaling, and optimizing campaigns while making decisions against lifetime value rather than front-end cost alone. You’ll generate and test a wide range of creative for your channels and bring your own ideas for offers and on-site experiences.

There’s one more thing that defines this role. Our tech team is moving quickly to automate large parts of channel management with AI. In the near term we still need sharp marketers to run these channels directly — but we also need them to be active partners in building the AI workflows that will run alongside and eventually augment that work. This automation work will help free up humans, including the person in this role, to focus on the highest value tasks. The best person for this job is already using AI fluently and is excited to push it further.

The right candidate thrives in a highly entrepreneurial, fast-changing, collaborative environment — motivated, enthusiastic, and proactive about sharing ideas.

But what does this role actually do?

Channel Ownership

• Own 3–5 paid channels end-to-end — launch, scale, and optimize campaigns to hit subscriber and ROI goals.
• Manage bidding, budgets, and audience targeting, adjusting strategy as performance and platform conditions shift.
• Assess and test new channels, partners, and ad formats — always asking what the next big channel for us could be.

Full-Funnel Strategy & LTV Thinking

• Make decisions on a lifetime-value basis, not just front-end cost — LTV-based thinking is core to how this role operates.
• Understand how each channel feeds the broader subscription funnel
• Bring testing ideas across the full funnel — copy, product, offers, instant-upgrade flows, pricing — not just inside the ad platform.
• Use data rigorously to identify opportunities others miss, and translate them into action.

Creative Development

• Lead creative generation for your channels — a wide variety of ads, formats, and angles.
• Test into what works and iterate quickly; comfortable writing and testing your own ad copy

Data Analysis & Testing

• Be highly data fluent — measure and analyze performance across channels and surface actionable insight.
• Understand our tools and data flow well enough to spot when something isn’t tracking or behaving as expected.
• Run rigorous, well-structured tests with a relentless drive to beat the control.

AI Fluency (a core expectation)