Marketing Events Specialist

Accountabilities:

• • Coordinate the planning and execution of North American industry trade shows, managing activities from initial preparation through post-event reporting and follow-up.
  • Manage event logistics including booth design, vendor relationships, shipping, registration, collateral, onsite staffing, lead capture, swag, and booth inventory.
  • Serve as the onsite lead for selected events, coordinating setup, supporting internal teams, troubleshooting issues, and ensuring a polished attendee experience.
  • Prepare event toolkits, team briefs, pre-event enablement materials, and other resources needed to align internal stakeholders.
  • Partner with Sales and SDR teams on pre-event outreach, meeting scheduling, lead handoff, and post-event follow-up.
  • Track event budgets and expenses, monitor spending against approved plans, identify variances, and maintain accurate financial records.
  • Manage sponsorship packages and ensure contracted benefits—including speaking opportunities, branding, attendee lists, and other deliverables—are fulfilled.
  • Maintain a master event calendar covering key deadlines, ownership, submissions, deposits, shipping cutoffs, and other critical milestones.
  • Research potential new event opportunities and recommend ways to improve event presence, engagement, and overall impact.
  • Measure event performance and ROI, providing reporting, insights, and recommendations to improve future programs.
  • Manage event materials, giveaways, and inventory, including storage, replenishment, transportation, and reordering.
  • Collaborate across marketing and other functions to deliver consistent, high-quality event experiences.

  Requirements

  • 3–5 years of experience coordinating technology trade shows or events, preferably within a B2B technology or SaaS environment.
  • Strong project management capabilities, with the ability to coordinate multiple events, stakeholders, vendors, deadlines, and priorities simultaneously.
  • Hands-on, execution-focused approach with the ability to remain organized, positive, and composed in fast-moving or high-pressure situations.
  • Excellent written, verbal, and interpersonal communication skills, with confidence working with internal teams, senior stakeholders, and external vendors.
  • Demonstrated experience coordinating vendors, negotiating logistics and pricing, and managing activities within established budgets.
  • Strong organizational skills and exceptional attention to detail, accuracy, timeliness, and follow-through.
  • A creative eye for booth design, branding, and creating engaging, on-brand experiential environments.
  • Self-motivated, proactive, accountable, and comfortable taking ownership of projects from planning through completion.
  • Experience using marketing and event technology platforms such as Salesforce, Marketo, Asana, or comparable tools.
  • Proficiency with Excel or Google Sheets for expense tracking, event reporting, and data organization.
  • Ability and willingness to travel up to 20% within the U.S. and Canada, including occasional weekends.
  • Ability to lift and transport event materials such as booth components and boxes of collateral when required.
  • Valid passport and/or driver's license enabling cross-border travel between the U.S. and Canada.

  Benefits

  • Base compensation range of $66,000–$100,000 USD, with final compensation determined by factors such as experience, expertise, role level, and location.
  • Potential performance-based bonus and equity opportunities.
  • Comprehensive benefits designed to support employee health, wellbeing, and financial security.
  • Flexible work options and an environment that supports professional growth.
  • Opportunity to work on high-impact projects within a dynamic and fast-growing B2B technology environment.
  • Career development opportunities within a rapidly expanding organization.
  • Opportunity to influence how the organization is represented at major industry events.
  • Collaborative, innovative, and mission-driven working environment.
  • Travel opportunities for industry events, regional gatherings, and team activities across the U.S. and Canada.