Marketing Data Scientist

Role

As a Marketing Data Scientist at Zicasso, you will have the opportunity to leverage your expertise in data analysis and modeling to extract valuable insights that will drive the company's strategic decision-making. You will work closely with cross-functional teams to develop and implement data-driven solutions that improve operations, enhance customer experiences, and optimize business performance.

Key Responsibilities

• Analyze large datasets to uncover trends, patterns, and insights that drive strategic business decisions.
• Develop and refine predictive models for customer segmentation, pricing optimization, and demand forecasting.
• Provide actionable data insights to support targeted marketing campaigns, customer retention strategies, and personalized communication.
• Partner with product, marketing, and customer experience teams to uncover opportunities for conversion and retention improvement.
• Apply advanced statistical methods and machine learning techniques to solve complex business problems and improve operational efficiency.
• Collaborate with data engineering to ensure data quality, consistency, and scalability across systems.
• Document methodologies and communicate findings clearly to both technical and non-technical stakeholders.
• Contribute to fostering a data-driven culture by sharing insights, tools, and best practices across teams.

Required Experience

• Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field. Master or Ph.D. preferred.
• Proven experience as a Data Scientist in a fast-paced and data-driven environment.
• Expertise in statistical analysis, machine learning, and predictive modeling techniques.
• Proficiency in programming languages.