Marketing Data & Automation Analyst for a DTC E-Commerce Company

Accountabilities:

• • Analyze paid media and advertising performance data to identify trends, opportunities, anomalies, and areas for optimization.
  • Translate complex campaign and marketing datasets into clear, practical insights and recommendations for the media buying team.
  • Build, maintain, and continuously improve automated marketing, reporting, and data workflows.
  • Use AI-assisted tools and automation platforms such as Make.com, Claude, ChatGPT, Cursor, and similar technologies to streamline analysis and operational processes.
  • Connect, structure, and organize data from multiple marketing and advertising sources to improve reporting quality and decision-making.
  • Develop AI-assisted processes for recurring marketing analysis, reporting, monitoring, and operational tasks.
  • Identify changes in campaign performance and investigate patterns that may impact marketing efficiency and business outcomes.
  • Partner with media buying and marketing stakeholders to provide data-driven analysis and recommendations.
  • Continuously evaluate emerging AI, automation, analytics, and marketing technologies that could improve team productivity and workflows.
  • Adapt processes and systems as business priorities, tools, and technologies evolve.

  Requirements

  • Background in engineering, software development, coding, automation, data analytics, or another closely related technical discipline.
  • Practical experience using AI-assisted tools such as Claude, ChatGPT, Cursor, or comparable solutions for analytical, technical, or operational workflows.
  • Experience in DTC, e-commerce, performance marketing, digital advertising, or consumer-focused businesses.
  • Experience working with, analyzing, or interpreting marketing, advertising, or paid media data.
  • Ability to work with large or complex datasets and identify meaningful trends, patterns, anomalies, and opportunities.
  • Comfortable building or using automation workflows and experimenting with AI-powered tools to improve efficiency.
  • Strong analytical, problem-solving, and critical-thinking skills, with the ability to transform data into actionable conclusions.
  • Ability to work independently, take ownership of projects, and operate effectively in an environment where tools and processes change frequently.
  • Strong curiosity and willingness to continuously learn new technologies and approaches.

  Preferred qualifications:

  • Experience working with Meta Ads, Google Ads, TikTok Ads, or other paid media platforms.
  • Experience with Make.com or similar workflow automation platforms.
  • Familiarity with Shopify and subscription-based e-commerce models.
  • Experience creating automated reporting systems, dashboards, or recurring data analysis workflows.

  Benefits

  • Competitive salary paid in USD.
  • Fully remote work environment.
  • Flexible working schedule.
  • Opportunity to work at the intersection of DTC e-commerce, paid media, data analytics, automation, and AI.
  • Exposure to modern AI-powered tools and emerging marketing technologies.
  • Opportunity to directly influence marketing efficiency, reporting, and decision-making.
  • Fast-paced environment with continuous opportunities to experiment, improve processes, and develop new technical skills.