Marketing & Data Analyst

Accountabilities

• • Own marketing and product analytics, tracking, and reporting across acquisition channels.
  • Analyze performance throughout the customer journey, from acquisition and funnel conversion through subscription performance, retention, and lifetime value.
  • Track and analyze key metrics including CAC, ROAS, conversion rate, LTV, cohorts, rebills, cancellations, refunds, and churn.
  • Identify performance trends, changes, anomalies, and opportunities for improvement.
  • Translate complex datasets into clear reports and actionable insights for marketing, product, and business teams.
  • Analyze user behavior and acquisition funnels to identify conversion opportunities.
  • Evaluate A/B tests across landing pages, pricing structures, and customer journeys.
  • Assess experiment results and communicate findings to relevant stakeholders.
  • Monitor attribution across Meta, Google, internal data sources, and other acquisition platforms.
  • Investigate discrepancies between marketing platforms and internal reporting systems.
  • Improve attribution consistency and help ensure business teams rely on appropriate data for decision-making.
  • Set up, maintain, and troubleshoot tracking through Google Tag Manager.
  • Configure and manage Meta and Google pixels, Conversion APIs, and related marketing integrations.
  • Support both client-side and server-side event tracking.
  • Implement and troubleshoot event deduplication processes.
  • Maintain integrations between analytics and marketing platforms.
  • Proactively monitor data quality and consistency across reporting systems.
  • Investigate and resolve tracking and data discrepancies before they affect business decisions.
  • Work with large marketing and customer datasets to identify meaningful patterns and business opportunities.
  • Continuously improve analytics, reporting, and tracking processes as the business and acquisition channels evolve.

  Requirements:

  • 3+ years of professional experience in marketing analytics, product analytics, data analytics, or a related field.
  • Strong hands-on experience with Mixpanel, GA4, or comparable analytics platforms.
  • Experience analyzing funnels, events, user behavior, conversion rates, and customer journeys.
  • Strong practical experience with Google Tag Manager, including event setup and debugging.
  • Experience with web and server-side tracking implementations.
  • Hands-on experience with Meta and Google pixels and Conversion APIs.
  • Experience integrating analytics and marketing platforms.
  • Strong understanding of attribution across paid media platforms and internal data sources.
  • Solid knowledge of CAC, ROAS, conversion rate, LTV, retention, churn, cohorts, rebills, cancellations, refunds, and subscription performance.
  • Hands-on experience working with BigQuery, GCP, and large marketing or customer datasets.
  • Strong SQL skills for querying and analyzing data.
  • Strong proficiency with Google Sheets and/or Microsoft Excel.
  • Strong attention to detail and commitment to data accuracy.
  • Ability to independently identify, investigate, and resolve data and tracking issues.
  • Strong analytical and problem-solving skills.
  • Ability to translate complex analytical findings into clear, actionable business recommendations.
  • Strong communication skills and ability to collaborate with marketing, product, and business stakeholders.
  • Comfortable working independently in a hands-on, fast-moving environment.
  • Experience in telehealth, healthcare, or another subscription-based health business is a plus.
  • Understanding of healthcare marketing and data compliance is advantageous.
  • Experience with Tableau or Looker Studio is a plus.
  • Familiarity with TikTok, Snapchat, or other paid media tracking platforms is beneficial.
  • Experience with affiliate tracking or Everflow is an advantage.

  Benefits:

  • Full-time position.
  • Remote work arrangement.
  • Working hours from 14:00 to 22:00 EEST (Kyiv time).
  • Opportunity to own analytics across marketing, product, acquisition, and retention.
  • Hands-on role with significant responsibility for tracking, reporting, and data quality.
  • Opportunity to work with modern analytics, attribution, tracking, and marketing technologies.
  • Direct impact on marketing and business decision-making through actionable data insights.
  • Opportunity to work in a fast-growing telehealth environment.
  • Application review within five working days, with shortlisted candidates contacted to arrange an introductory call.