Marketing & Communications Manager

About FamilyWell Health

FamilyWell Health is an AI-enabled mental health startup dedicated to addressing the women's mental health crisis by seamlessly embedding high-quality, equitable, and affordable mental health care into women’s health practices and health systems. Our comprehensive virtual care model delivers evidence-based mental health services across the full reproductive lifecycle, from fertility through menopause, using the proven Collaborative Care Model (CoCM).

Our AI-enabled platform integrates coaching, therapy, psychiatry, and care coordination services directly into clinical workflows, making mental health care accessible, affordable, and insurance-covered. With 95% of patients experiencing clinical improvement within four months, FamilyWell is addressing one of healthcare's most underserved areas while building a financially sustainable model for provider partners.

Following our recent Series A raise, we are expanding nationally and seeking exceptional leaders to join our mission-driven team.

Role Summary

FamilyWell is looking for a hands-on Marketing & Communications Manager who can move fluidly between clinical credibility and consumer resonance. This is not a role for someone who delegates execution — you will write the copy, build the sequences, design the assets, and own the strategy behind all of it.

You will be the primary marketing voice for two distinct but connected brands: FamilyWell Health, our clinical care platform serving patients and health system partners, and FamilyWell Academy, our professional training and certification program for perinatal mental health providers. These audiences require different tones, channels, and funnels — and you will navigate both with intention.

You are proactive, not reactive. You look at what the data is telling you and adjust. You use AI as a productivity tool but you can immediately spot the difference between generated filler and writing that actually earns attention. You produce the latter.

What You Will Own

Content Strategy & Writing (25%)

• Develop and execute a content strategy across both FamilyWell Health and FamilyWell Academy, with distinct voice and audience mapping for each
• Write in a clinical, credible voice for provider-facing and health system content — white papers, one-pagers, case studies, and email campaigns
• Write in an accessible, warm consumer voice for patient-facing and Academy learner content
• Produce blog posts, newsletters, social copy, and nurture email sequences independently — not by prompting AI and publishing the output
• Edit and elevate AI-assisted drafts with judgment about what reads as genuine versus generated

HubSpot & Nurture Marketing (25%)

• Own HubSpot from strategy to execution: build and manage contact lists, segmentation, workflows, and email sequences
• Design and deploy nurture campaigns for multiple audience segments — prospective clinical partners, Academy enrollees, and direct-to-consumer patient leads
• Track open rates, click-through, conversion, and funnel movement; make data-informed adjustments to cadence, content, and segmentation