Marketing Campaign Specialist

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries for industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Responsibilities

• Coordinate and refine all aspects of marketing campaigns, including activity mechanics, branding, and associated content
• Act as the bridge between marketing campaigns and brand initiatives to promote the brand and encourage audience growth
• Maintain a company-wide campaigns calendar for local and global campaigns
• Collaborate across teams to optimize and potentially combine campaigns under one central theme
• Perform copywriting and proof-reading for campaign-related communications
• Ensure accuracy of marketing materials and approve all marketing campaigns
• Measure, report, and analyze campaign performance across channels and translate findings into actionable, data-driven recommendations