Marketing Campaign Manager, Life Sciences

What We’re Looking For

As a Campaign Manager, Life Sciences, you will support the planning, execution, and optimization of integrated marketing campaigns that drive engagement, demand, and pipeline growth across key healthcare audiences. Reporting to the Head of Marketing, you will play a critical role in bringing campaigns to life across channels and ensuring seamless execution across teams. This role is ideal for a marketer with a strong foundation in campaign execution who is highly organized, data-driven, and eager to grow within B2B healthcare marketing in a fast-paced, collaborative environment.

What You Will Do

• Support the execution of integrated marketing campaigns across digital and offline channels, including email, web, social, events, paid media, and sales enablement
• Partner with Integrated Marketing, Sales, and Audience teams to coordinate campaign timelines, deliverables, and go-to-market plans
• Assist in developing campaign briefs, messaging, and assets aligned with target audiences and commercial priorities
• Coordinate with internal stakeholders and external vendors to ensure campaigns are delivered on time and meet quality and compliance standards
• Help manage campaign assets and ensure proper distribution across channels (e.g., sales materials, email content, landing pages)
• Track and report on campaign performance, including engagement, lead generation, and pipeline contribution
• Work with digital and ops teams to monitor campaign metrics and identify opportunities for optimization
• Support field marketing initiatives such as trade shows, webinars, and provider-facing events
• Maintain campaign documentation, calendars, and workflows to ensure visibility and alignment across teams
• Contribute to testing and experimentation efforts to improve campaign performance over time

What You Need to Succeed

• 5 years of experience in marketing, campaign management, or demand generation (B2B preferred)
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
• Experience supporting multi-channel marketing campaigns (email, digital, content, events, etc.)
• Analytical mindset with the ability to interpret performance data and generate insights
• Strong written and verbal communication skills
• Ability to collaborate effectively across cross-functional teams, including Sales and Product
• Detail-oriented with a focus on execution excellence

What Helps You Stand Out

• Experience in healthcare, life sciences, or other regulated industries
• Experience supporting or executing field marketing initiatives, including trade shows, conferences, and events
• Familiarity with marketing automation and CRM tools (e.g., Marketo, HubSpot, Salesforce)
• Understanding of B2B buyer journeys and lead lifecycle concepts (MQL, SQL, nurture programs)