Marketing Automation Specialist
About the role
Accountabilities
Build, configure, test, and maintain automated engagement journeys across email, direct mail, and SMS channels using marketing automation platforms.
Develop prospect, client, and other targeted audiences within the marketing automation environment and perform list counts as requested.
Collaborate with paid media and integrated marketing teams to implement, analyze, and optimize campaign workflows.
Serve as a first responder for marketing automation technology issues, troubleshooting problems and escalating more complex issues when necessary.
Create basic performance reports for acquisition and engagement programs using available marketing analytics and reporting tools.
Conduct ongoing A/B testing and evaluate results to identify opportunities to improve campaign performance and audience accuracy.
Recommend improvements to key performance indicators, engagement strategies, audience development, and marketing automation best practices.
Report segment and audience improvements to marketing automation leadership and contribute insights that support campaign effectiveness.
Support specialized marketing automation projects, including initiatives involving personalization capabilities.
Use approved AI and digital tools to streamline workflows, improve service quality, and increase operational efficiency while validating outputs for accuracy, privacy, and business alignment.
Identify and escalate inaccurate information, knowledge gaps, or issues associated with digital tools and automated processes.
Maintain effective documentation and contribute to the continuous improvement of marketing automation processes and standards.
Bachelor’s degree or equivalent combination of professional experience, training, military experience, or education.
4+ years of professional email marketing experience with demonstrated experience developing and deploying marketing campaigns.
Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud/ExactTarget, Eloqua, Pardot, Marketo, or Adobe Campaign.
Experience with Salesforce or another major CRM platform.
Experience developing and evaluating A/B testing programs, with familiarity with control groups and extracting actionable insights from test results preferred.
SQL querying experience is preferred.
Salesforce Marketing Cloud Specialist certification is advantageous, or willingness to obtain the certification within the first year.
Experience or interest in financial services is a plus but is not required.
Strong analytical, critical-thinking, problem-solving, prioritization, organizational, and project-management skills.
Excellent written and verbal communication skills, with the ability to collaborate effectively across marketing and technical teams.
Proficiency with Microsoft Windows and Microsoft Office applications.
Demonstrated ability to use AI and digital tools effectively while applying appropriate judgment and validating outputs.
Ability to manage multiple priorities, meet deadlines, and work independently in a remote environment.
Base salary range of $70,000–$80,000, exclusive of bonuses and benefits; the broader salary grade for the position is $67,300–$97,600.
Remote work environment.
Medical, dental, and vision coverage for eligible full-time employees and their families.
Health Savings Account with employer contribution and Flexible Spending Accounts.
Employer-paid and voluntary life and AD&D insurance.
Short-term and long-term disability coverage and workers’ compensation.
401(k) with employer match and profit sharing.
18 days of paid time off annually, increasing to 25 days after four years of service.
12 paid holidays per year, including 10 predetermined holidays and 2 floating days.
Paid parental leave and paid caregiver leave, with caregiver leave available after six months of tenure.
Wellness programs and resources.
Voluntary benefits, including pet insurance.
Tuition, licensing, and credential reimbursement subject to eligibility requirements.
Training and professional development opportunities.
Requirements
Benefits