Marketing and Sales Coordinator

About Us

At BenchPrep, we are committed to revolutionizing learning by delivering the most advanced and flexible learning experience for certification, credentialing, test prep, continuing education, and training. Our learning platform helps associations, credentialing bodies and training companies deliver a highly engaging and effective learning experience for individuals looking to advance their careers. We incorporate the latest in learner-centered technology, including personalization, gamification, data science, usability and omni-channel delivery. The number of learners using our cloud-based learning platform has grown significantly, reaching nearly 12 million humans around the world in 2024, a testament to the success and impact of our innovative learning solutions.

Role Overview

We are seeking a talented Marketing & Sales Coordinator to join our revenue team. This role combines marketing execution, demand generation, and AI-powered prospecting to help drive awareness, engagement, pipeline growth, and revenue. You will work closely with the Marketing and Sales team to execute integrated demand generation campaigns, manage BenchPrep's LinkedIn presence, and support lead generation efforts that drive awareness, engagement, and pipeline growth. You will also coordinate prospect meetings and own the day-to-day management and optimization of BenchPrep's AI BDR to generate qualified meetings and sales opportunities. Reporting to the Senior Marketing Manager, this role is responsible for driving pipeline growth through AI-powered prospecting, pipeline generation, and demand generation initiatives. The ideal candidate is a strong communicator who enjoys both creative and analytical work, is excited by the opportunity to leverage AI in go-to-market strategies, and thrives in a fast-paced environment where wearing multiple hats is the norm.

Key Responsibilities

Marketing & Demand Generation

• Own BenchPrep's LinkedIn presence, including content creation, audience engagement, performance reporting, and audience growth.
• Support demand generation campaigns across email, social media, webinars, and content to drive awareness, engagement, and pipeline growth.
• Support the planning and execution of industry events and sponsorships, including logistics, asset creation, and post-event reporting.
• Author blog posts and support content creation efforts that align with sales and marketing objectives, including tracking and reporting on content performance.

Sales Development & Pipeline Generation

• Own and optimize BenchPrep's AI BDR program by monitoring outreach performance, analyzing results, and continuously refining messaging, targeting, workflows, and cadences to drive engagement, qualified meetings, and pipeline growth.
• Support inbound and outbound pipeline generation efforts through AI-powered prospecting, account research, and strategic outreach.
• Generate qualified meetings and opportunities for Enterprise Account Executives using BenchPrep's qualification criteria.
• Support the RFP process through coordination, research, and content gathering as needed.

Required/Preferred Skills and Experience

• 1-3 years of experience in marketing, sales development, business development, or a related role.
• Strong written communication skills with the ability to craft compelling sales and marketing messages.
• Excellent organizational and time management skills.
• Proven ability to manage multiple projects and priorities simultaneously.
• Strong relationship-building skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.