Manager, Regional Marketing

Accountabilities

• • Manage and optimize a regional portfolio of practices, developing strategies and initiatives that support growth and business objectives.
  • Act as an internal marketing consultant to Operations leaders and practice teams, providing insights, recommendations, and practical growth strategies.
  • Develop and execute practice-level marketing plans aligned with business priorities, patient needs, and local market opportunities.
  • Analyze patient behaviour, market trends, competitive activity, and performance data to identify opportunities for growth and improvement.
  • Support annual marketing budget planning and the development of regional and practice-level marketing playbooks.
  • Monitor marketing spend across the assigned portfolio, assess campaign effectiveness, and optimize investments to maximize return on investment.
  • Lead marketing initiatives associated with practice mergers, acquisitions, relocations, and new practice builds.
  • Partner closely with Operations, Finance, Compliance, Real Estate, Talent, and other cross-functional teams to coordinate initiatives and deliver business priorities.
  • Manage multiple projects, stakeholders, budgets, and deadlines while maintaining strong execution and accountability.
  • Communicate marketing performance, insights, recommendations, and strategic priorities effectively to diverse internal stakeholders.

  Requirements

  • Post-secondary education in Business, Marketing, Communications, or a related discipline, or equivalent practical experience.
  • 5–7 years of progressive B2C marketing experience, with a strong track record of driving measurable growth.
  • Experience in healthcare, multi-location retail, franchise, or service-based organizations is an asset.
  • Consulting or advisory experience is an asset, particularly experience providing strategic recommendations to business leaders.
  • Strong analytical and problem-solving abilities, with the capacity to interpret complex data and translate insights into actionable business recommendations.
  • Demonstrated project management skills, including the ability to manage multiple priorities, budgets, stakeholders, and deadlines simultaneously.
  • Excellent communication, presentation, storytelling, and stakeholder-influence skills.
  • Proven ability to build trusted relationships and influence decision-making across diverse teams and levels of an organization.
  • Strategic, results-oriented, and data-driven mindset with strong commercial awareness.
  • Highly organized, adaptable, self-motivated, and comfortable working independently in a fast-paced environment.
  • Strong commitment to delivering exceptional patient experiences and business outcomes.
  • Candidates must be legally eligible to work in Canada.

  Benefits

  • Salary: $85,000–$100,000 CAD annually.
  • Performance bonus: Eligible for a bonus of up to 15%. working from home.
  • Competitive total rewards and benefits package.
  • Opportunity to influence growth strategy across a regional portfolio and work on high-impact business initiatives.
  • Cross-functional exposure to Operations, Finance, Compliance, Real Estate, Talent, and other business functions.
  • Inclusive and collaborative working environment.
  • Workplace accommodations available for candidates who require support during the recruitment and selection process.