Manager of Membership Development

Why This Role Matters

The Manager of Membership Development plays a key role in expanding the organization’s membership and supporting revenue growth by identifying, cultivating, and converting new member opportunities across the regional technology ecosystem. By managing outreach, onboarding, CRM data, and retention efforts, this role helps ensure new members quickly realize value from their participation while strengthening the organization’s community of technology and business leaders.

Basic Function of the Position

The Manager of Membership Development is responsible for driving new membership growth and supporting the organization’s mission by attracting and engaging technology and business leaders across Northern Virginia and the greater D.C. region. Reporting to the Director of Membership Development, this individual will execute direct sales efforts—identifying, cultivating, and closing new member opportunities—while ensuring a seamless onboarding experience for every new member.

The Manager will actively manage the membership database (CRM), support reporting and analytics, and coordinate member orientation sessions to ensure sustained engagement and value realization.

Critical Duties and Responsibilities

• Membership Revenue Generation: Drive membership expansion by executing growth initiatives and staying actively engaged throughout the full business development cycle.
• Acquisition Strategy: Support and implement targeted outreach plans to attract key prospects within the regional tech ecosystem.
• Outreach and Conversion: Lead all outreach and conversion activities, including target list development, outbound sales, and seamless onboarding of new members. Leverage multiple communication channels—personal calls, in-person/virtual meetings, email, social media, and in-person networking—often at events in evenings and/or outside of traditional business hours—to convey the organization’s membership value proposition.
• Relationship Building: Build strong relationships with potential members through personalized outreach across multiple channels, including calls, LinkedIn, meetings, email, and networking.
• CRM & Reporting: Maintain an accurate, up‑to‑date sales pipeline in the CRM (e.g., Monday, Salesforce), ensure data integrity, and generate reliable forecasts and reports for leadership.