Manager, Marketing Operations

Who We Are

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and complexity.

The Role

We are seeking a Marketing Operations Manager who operates at the intersection of strategy, data engineering, and automation. You aren’t just managing tools; you are architecting a scalable engine that powers our growth. This role is ideal for a hands-on leader who is passionate about building sophisticated reporting frameworks, deploying AI-driven workflows, and mentoring a high-performing analyst in a "fail-fast, learn-faster" high-growth culture.

What You’ll Do

• Engineer the Marketing Infrastructure: Lead the people, processes, and technical architecture of our marketing stack. You will act as the "Technical Product Owner" for our tools, ensuring high-integrity data flow between systems
• Systems-Led Campaign Execution: Oversee the technical execution of marketing campaigns and ad-hoc business requests. You will translate marketing requirements into robust technical specifications, ensuring that every launch is tracking-ready, scalable, and integrated across the full stack
• Architect Complex Automations: Move beyond basic workflows to drive the implementation of sophisticated, AI-enhanced automation strategies. You’ll align tech and people to increase productivity and support Addepar’s rapid scaling
• Data & AI Strategy: Manage the marketing data in our database infrastructure (Databricks) to build custom tables, deep-dive dashboards, and predictive AI workflows. You will turn raw data into a strategic roadmap for the executive team
• Full-Lifecycle Calibration: Own and continuously optimize the technical lead lifecycle - from enrichment and privacy governance to complex scoring models, automated routing, and conversion rate optimization
• Cross-Functional Technical Liaison: Partner with Performance Marketing, Product, and Sales Ops to build a unified view of the customer. You’ll be the bridge that ensures our systems talk to each other as fluently as our people do
• Compliance