Manager, Lifecycle Sales

Accountabilities:

• • Lead lifecycle strategy and program execution: Implement and continuously optimize the alumni-to-college lifecycle strategy, managing the end-to-end engagement calendar from high school program completion through college enrollment and study abroad participation.
  • Drive sales and enrollment growth: Own key lifecycle conversion metrics, identify opportunities to increase alumni awareness and engagement, and implement initiatives that improve progression into college study abroad programs.
  • Manage lifecycle campaigns: Develop, launch, test, and refine CRM-driven campaigns, communications, events, and engagement models designed to increase participation, conversion, and long-term customer affinity.
  • Oversee CRM, data, and reporting: Manage lifecycle workflows, automations, segmentation, and engagement tracking while partnering with marketing and operations to strengthen dashboards, data collection, reporting, and performance visibility.
  • Analyze performance and customer behavior: Monitor campaign results, enrollment pipeline health, conversion rates, and ROI to identify trends and recommend data-informed improvements.
  • Develop alumni and ambassador engagement: Create initiatives that maintain relationships with participants throughout high school and college, including alumni storytelling, peer-to-peer engagement, referrals, and ambassador programs.
  • Support ambassador programs: Contribute to the recruitment, onboarding, training, and ongoing management of alumni and campus ambassadors in alignment with lifecycle and enrollment objectives.
  • Lead cross-functional collaboration: Coordinate with institutional relations, marketing, enrollment, operations, and other stakeholders to align strategy, communications, systems, and execution.
  • Improve operational effectiveness: Identify process and customer-experience challenges, recommend scalable solutions, and help implement improvements that support business and enrollment outcomes.
  • Communicate insights to leadership: Present performance results, strategic recommendations, and key findings to internal leaders and stakeholders while maintaining alignment on priorities and goals.

  Requirements:

  • Education: Bachelor’s degree or international equivalent is required.
  • Relevant experience: 2–3 years of experience in lifecycle marketing, enrollment management, sales operations, CRM management, alumni relations, customer success, marketing automation, admissions, or a related discipline.
  • Project management: Demonstrated experience managing complex, cross-functional projects involving multiple stakeholders, priorities, and deadlines.
  • Data and performance management: Ability to analyze customer and campaign data, manage performance metrics, evaluate conversion trends, and translate insights into measurable improvements.
  • CRM and marketing technology: Familiarity with CRM workflows, segmentation, automation, lifecycle communications, engagement tracking, and performance reporting.
  • Communication: Strong written and verbal communication skills, with the ability to engage effectively with stakeholders across different functions and levels.
  • Organization and execution: Excellent project management, organizational, prioritization, and problem-solving skills, with the ability to move initiatives from planning through execution.
  • Industry knowledge: Experience with study abroad, higher education, enrollment management, admissions, or alumni engagement is preferred.
  • Collaboration: Strong relationship-building skills and the ability to work effectively across marketing, enrollment, operations, institutional relations, and other teams.
  • Values and mindset: Ability to demonstrate excellence, integrity, respect, inclusion, and a practical problem-solving approach while contributing to an international and mission-driven environment.
  • Employment screening: Employment is contingent upon successful completion of applicable background, reference, education, and employment verification checks.

  Benefits:

  • Fully remote position within the United States.
  • Competitive total rewards package for eligible U.S. employees, with benefits designed to add significant value to overall compensation.
  • Paid time off and parental leave.
  • Six floating Fridays, subject to eligibility requirements.
  • 403(b) retirement plan with employer contribution.
  • Medical, dental, vision, life, and travel insurance coverage.
  • Flexible Spending Accounts and Health Savings Accounts for eligible expenses.
  • Short-term and long-term disability coverage.
  • Employee Assistance Program.
  • Gym reimbursement program.
  • Study abroad program discounts.
  • Voluntary benefits, including identity theft protection, pet insurance, accident coverage, and critical illness coverage.
  • Opportunity to work with a fast-paced, collaborative, and internationally distributed team connected to study abroad and intercultural exchange programs across more than 30 countries.
  • Mission-driven environment focused on creating meaningful international experiences and strengthening connections across cultures.