Manager, GTM Analytics & Intelligence

About the Role

Apollo is seeking a Manager, GTM Analytics & Intelligence to join our Revenue Operations leadership team. This is a senior leadership role sitting at the intersection of GTM strategy, data infrastructure, and analytical execution. You will own the end-to-end analytical capability supporting Apollo's Sales and Post-Sales organizations — leading a team of analysts and serving as the authoritative voice on GTM data strategy, forecasting, metrics governance, and data-driven insight.

You will work closely with BI/Analytics, Sales Ops, CS Ops, Finance, and GTM leadership to define how we measure performance, model our ARR waterfall, standardize our metrics taxonomy, and operationalize the cadences that keep our go-to-market engine running with precision. This is a high-impact role for a senior analytics leader who combines deep technical rigor with the strategic instincts of a revenue operator.

What You'll Do

Team Leadership & Development

• Hire, build, and lead a team of GTM analysts dedicated to supporting Sales and Post-Sales functions, fostering a culture of analytical excellence, ownership, and continuous improvement.
• Set team priorities, manage cross-functional stakeholder relationships, and ensure analytical capacity is aligned to the highest-leverage GTM needs.
• Coach and develop analysts to grow as both technical practitioners and strategic business partners.

GTM Data Strategy & Governance

• Own and maintain Apollo's GTM data strategy — defining how GTM data is structured, governed, and trusted across the organization.
• Partner with the BI/Analytics team to inform reporting model design, establish data governance standards, and drive metrics standardization across Sales, Pipeline Generation, and Customer Success.
• Define, document, and operationalize core GTM metrics including ARR accounting logic, logo definitions, funnel metrics, retention, and expansion — ensuring consistency and confidence across all reporting surfaces.
• Ensure Salesforce and connected data sources are well-understood, accurately modeled, and effectively leveraged across all reporting and analytical workflows.

Analytical Forecasting

• Own and continuously improve Apollo's analytical forecasting capability across all GTM functions and ARR levers.