Manager, Creative Strategist

Accountabilities:

• • Own the creative strategy and testing roadmap across Meta, Google, and emerging media channels for the APAC region, defining hypotheses, test structures, and success metrics.
  • Build and maintain a rigorous, scalable creative testing framework that ensures decisions are grounded in performance data and measurable learnings.
  • Analyze creative performance data and translate insights into clear strategic recommendations for future briefs, concepts, and campaigns.
  • Develop detailed creative briefs for internal teams, external production specialists, agencies, creators, and other partners, providing strategic rationale, references, and clear success criteria.
  • Maintain a detailed understanding of performance at the concept, format, and messaging level, using insights to refine creative direction before performance declines.
  • Ensure creative strategies are adapted to the mechanics and audience expectations of each channel while remaining aligned with the broader media plan.
  • Establish consistent testing taxonomies and briefing structures so creative learnings can be tracked, compared, and shared effectively across teams.
  • Bring strong platform knowledge and a forward-looking perspective on digital creative trends, translating emerging opportunities into practical and testable strategies.
  • Provide strategic creative input into monthly creator briefs for paid media activations, ensuring messaging is conversion-focused and aligned with campaign objectives.
  • Own creative messaging for key sponsorship initiatives, including email marketing, social content, and digital assets, using media performance insights to guide decisions.
  • Partner closely with creative agencies and cross-functional teams to improve the quality, consistency, and effectiveness of creative output across APAC markets.
  • Share creative performance insights with partnerships and content teams to strengthen future briefs and improve campaign effectiveness.
  • Maintain a consistent brand voice and visual identity across creative briefs and partner touchpoints while adapting messaging to different audiences, markets, and channels.
  • Serve as the primary creative strategy partner to the Media team, ensuring a continuous pipeline of high-quality, on-strategy assets across the full marketing funnel.

  Requirements:

  • 4–7 years of experience in creative strategy, content, production, or a related field, ideally within a D2C brand, creator economy, consumer business, or similar environment.
  • Strong creative briefing and brief-writing skills, with the ability to translate commercial objectives into clear, compelling direction that creative, production, and creator teams can execute.
  • Solid understanding of paid media fundamentals and the factors that influence creative performance and conversion.
  • Hands-on experience developing or managing multiple content formats, including social video, long-form YouTube, email, podcasts, and live/event content.
  • Experience working with external creative partners, agencies, creators, and talent, with confidence representing a brand in partner-facing discussions.
  • Strong analytical mindset and ability to use performance data to inform creative strategy, testing priorities, and future concepts.
  • Excellent organizational and project-management skills, with the ability to manage multiple briefs, production timelines, stakeholders, and priorities simultaneously.
  • Strong communication and collaboration skills, with the ability to influence cross-functional teams and maintain alignment across creative, media, partnerships, and production functions.
  • Ability to thrive in a fast-paced, high-growth environment where priorities evolve quickly and high performance is expected.
  • Strategic thinker with strong creative judgment, commercial awareness, and attention to detail.
  • Genuine interest in health, wellness, and performance is considered a plus.
  • Must be based in APAC, with the legal right to work in the country where the role is based.

  Benefits:

  • 100% remote working environment.
  • Competitive compensation and performance-based incentive plans.
  • Total salary range of AUD 112,000–120,000, determined at offer stage according to skills, experience, and role requirements.
  • Competitive total compensation package that may include base salary, performance bonus, and stock options for eligible roles.
  • Paid holidays, company-wide Reset & Reflect days, and unlimited PTO, subject to country of residence.
  • Opportunities to participate in in-person team meetups focused on collaboration, team building, and productivity.
  • High-growth, dynamic environment with significant opportunities for individual impact.
  • Mission-driven culture focused on improving customers' health and wellness.
  • Collaborative environment centered on high performance, productivity, and continuous improvement.
  • Opportunity to work alongside passionate, business-minded colleagues across an international organization.
  • Access to company products and branded merchandise.
  • Monthly telecom stipend to help offset home internet/Wi-Fi costs for eligible team members.
  • Additional benefits and insurance required by applicable local law, depending on country of residence.
  • Inclusive and diverse working environment committed to equal opportunity and respect.