Manager, Competitive Intelligence
About the role
Role Summary
Our mission at HubSpot is to help millions of organizations grow better.
The Competitive Intelligence team helps HubSpot stay ahead by transforming market signals into actionable insights. As the Manager, Competitive Intelligence, you will lead and develop a team of Competitive Intelligence Analysts responsible for monitoring the market, evaluating competitors, and delivering strategic insights that shape business decisions. You will partner closely with Product Marketing, Product, Sales, Customer Success, Strategy, and Executive Leadership to influence strategy, positioning, and go-to-market execution. This role combines people leadership, analytical rigor, and business acumen to build a high-performing intelligence function that drives meaningful business impact.
What You’ll Do
- Lead, coach, and develop a team of Competitive Intelligence Analysts, fostering a culture of curiosity, accountability, and continuous learning.
- Set team priorities, allocate resources, and manage the competitive intelligence roadmap to align with business objectives.
- Develop and maintain scalable processes for monitoring competitors, market dynamics, emerging technologies, and customer trends.
- Deliver actionable competitive insights that inform product strategy, market positioning, go-to-market planning, and executive decision-making.
- Partner with Product Marketing, Product, Sales, Customer Success, and Strategy teams to identify opportunities, mitigate risks, and strengthen HubSpot’s differentiation.
- Create executive briefings, market assessments, battlecards, and enablement resources that help teams compete effectively in the market.
- Gather and synthesize intelligence from external research, customer feedback, field teams, and industry sources to identify emerging trends.
- Establish quality standards and best practices for competitive research, analysis, and communication across the team.
- Leverage AI-powered tools and modern research methodologies to increase the speed, scale, and impact of competitive intelligence efforts.
- Measure and communicate the business impact of competitive intelligence programs and continuously improve team effectiveness.
What You’ll Bring
Required Qualifications
- 5+ years of experience in competitive intelligence, market intelligence, product marketing, strategy, consulting, or a related field.
- Experience leading and developing analysts, researchers, strategists, or similar knowledge-based professionals, with a track record of building high-performing teams.
- Experience conducting market, competitor, and customer research that informs strategic business decisions.
- Strong analytical skills with the ability to synthesize qualitative and quantitative information into actionable insights and recommendations.
- Exceptional written, verbal, and presentation skills, including experience communicating with senior leaders and executive stakeholders.
- Demonstrated ability to influence cross-functional teams and drive alignment without direct authority.
- Strong prioritization, project management, and organizational skills in a fast-paced environment.
- Experience translating complex market dynamics into clear business narratives and strategic recommendations.
- Familiarity with AI-enabled research, analysis, or intelligence workflows.
Nice-to-Have Qualifications
- Experience in B2B SaaS, CRM, marketing technology, sales technology, or customer experience platforms.
- Background in product marketing, strategic planning, management consulting, or corporate strategy.
- Experience building competitive intelligence programs, frameworks, or enablement resources at scale.
- Familiarity with market research platforms, competitive