Manager, Business Development-ADUSA

About the Role:

The ADUSA Business Development Manager is responsible for driving profitable growth for Kinder’s across all ADUSA accounts by building strong customer partnerships, executing joint business plans, and expanding brand presence through best-in-class sales execution. This role combines strategic thinking, data-driven insights, and entrepreneurial ownership to accelerate Kinder’s momentum within the category.

Key Responsibilities Include:

• Own and deepen relationships with ADUSA buyers, category managers, and senior leadership to drive long-term growth for Kinder’s.
• Develop and execute Joint Business Plans that deliver against revenue, profitability, and market share goals.
• Act as a trusted partner to customers by aligning Kinder’s strategies with category and shopper needs.
• Identify assortment gaps and lead expansion of Kinder’s product portfolio through innovation and new item distribution
• Leverage category insights, syndicated data (IRI/Nielsen/Circana), and shopper trends to unlock growth opportunities.
• Build compelling, insight-driven selling stories that position Kinder’s as a category growth driver.
• Lead promotional planning and execution, including forecasting, TPM management, and post-event analysis to maximize ROI.
• Own trade spend and budget management, including promotional funds, broker commissions, and advertising investments.
• Deliver best-in-class in-store and online execution, including displays, merchandising, and seasonal activations.
• Manage off-shelf programs and promotions to ensure alignment, strong execution, and achievement of sales objectives.
• Partner cross-functionally with marketing, supply chain, finance, and category management to deliver seamless execution and customer-specific solutions.
• Track, analyze, and report on sales performance, identifying risks and opportunities and recommending actionable solutions.
• Lead business reviews, line reviews, and customer presentations with clear, data-driven insights.
• Drive process improvements to enhance team efficiency and support retailer-led initiatives.

What You Bring To The Table:

• Bachelor’s degree required
• 7–10+ years of CPG sales/customer leadership experience