Manager, APAC Social Media & Influencer Marketing

Job Summary:

The Manager, APAC Social Media & Influencer Marketing role will lead and scale our social and influencer strategy across key APAC markets including Japan, Korea, Hong Kong, Singapore, Taiwan, and Southeast Asia.

This role will be responsible for driving brand awareness, engagement, and performance outcomes through social media and influencer marketing. This position plays a critical role in shaping APAC growth strategy, operating at both a strategic and tactical level. The ideal candidate will elevate agency performance, develop localized strategies, and translate social and influencer initiatives into measurable business impact.

This role requires close collaboration with cross-functional stakeholders internally, as well as external agency and creator partners across the region.

Job Expectations:

• Develop and execute APAC social media and influencer marketing strategies aligned with global brand and business objectives
• Build scalable frameworks that drive both brand equity and performance outcomes across diverse APAC markets
• Identify growth opportunities across established and emerging markets including Japan, Korea, Hong Kong, Singapore, Taiwan, and Southeast Asia
• Lead and manage external social and influencer agencies across multiple APAC markets, ensuring high-quality execution and strategic alignment
• Establish clear KPIs, performance expectations, and reporting structures for agency partners
• Conduct regular business reviews and performance audits to optimize ROI and elevate agency output from execution to strategic partnership
• Ensure strong localization while maintaining global brand consistency
• Develop and guide influencer strategies across tiers (macro, mid, micro, affiliate) based on market needs and maturity
• Drive best-in-class campaign execution, content storytelling, and community engagement
• Identify emerging creator trends, platforms, and partnership models to continuously innovate
• Build and scale long-term influencer ecosystems rather than one-off activations
• Define success metrics and optimize campaigns based on performance data and insights
• Translate analytics into actionable recommendations for budget allocation and strategy refinement
• Partner with Performance Marketing and E-commerce teams to align influencer impact with revenue outcomes
• Collaborate with Marketing, Creative, and Global Brand teams to support integrated campaign execution
• Serve as the APAC subject matter expert for social media and influencer marketing
• Ensure alignment between regional strategy and local market execution

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:

• Proven experience managing agencies across multiple markets
• Strong understanding of Japan and/or Korea social ecosystems (additional APAC experience highly preferred)
• Demonstrated ability to drive measurable business outcomes through social and influencer strategies