Manager, Analytics

Key Responsibilities

Reporting & Dashboard Ownership

• Build and maintain client-facing performance reporting: clean, accurate, on time
• Connect and validate data sources across paid, organic, earned, and CRM channels
• Manage reporting continuity through data infrastructure evolves
• QA your own work. You don't ship until you've verified the numbers make sense
• Identify and resolve reporting gaps and technical debt across your accounts: e.g tracking issues, connection failures, incomplete data, attribution mismatches

Performance Analysis & Insights

• Move beyond report delivery into actual analysis: what's working, what's not, what should change
• Provide synthesized, actionable insights to account teams and (on some accounts) directly to clients
• Contribute to measurement planning and KPI frameworks as those conversations mature on your accounts
• Contribute to the refinement and redevelopment of proprietary measurement frameworks, including Walker Sands’ Outcome-Based Marketing (OBM model)

Collaboration & Communication

• Work closely with teams to understand client context and priorities
• Partner with teams to translate data and insights into actional recommendations for clients
• Participate in client conversations as needed (varies by account)
• Contribute to the DATA practice's evolving standards for reporting, measurement, and analytics delivery

Who Fits This Role

You've spent 5–7 years doing analytics work, ideally much of it at an agency, all of it in environments where you had to own things without a lot of hand-holding. You know what it's like to inherit a reporting setup that doesn't make sense and have to figure out why.

You're not waiting to be told what the problem is. You find it. You fix it. You document it. And you explain what happened without making it more complicated than it needs to be.

You're ready to go deeper than reporting. You are the person who understands what the data means, not just what it says. You're also building toward that, and not precious about starting in the weeds.

Qualifications

Non-Nego