Lifecycle Marketing Specialist

How This Role Makes a Difference

The Lifecycle Marketing Specialist will support the development and execution of engagement and retention of our patients through our health screenings and studies. The role will be responsible for optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it.

How You'll Make An Impact

• Lifecycle marketing activation:
  • Activate and optimize marketing strategies that span the entire customer journey—from onboarding to retention and re-engagement.
• Segmentation & Targeting:
  • Activate patient segments using prior engagement data to develop nurtures that drive towards completed screenings, including reengagement of no shows, patients that did not schedule, welcome campaigns to improve show rates.
• Retention:
  • Implement retention campaigns to improve engagement with participants in studies / screenings, loyalty marketing and more.
• Patient Journey Mapping:
  • Refine and continue to build upon the patient journey to improve participation rates at each step of the patient’s journey through our programs.