Lifecycle Marketing Manager

About Upstart

At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.

As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 1,800 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.

We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you’ll have the support to work in the way that works best for you.

The Team

Upstart's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the next step in their financial journey. The team combines marketing strategy, experimentation, analytics, and technology to build programs that drive measurable business outcomes across the customer lifecycle.

As the Lifecycle Marketing Manager, Core Products, you will own the strategy and performance of lifecycle marketing programs for prior Personal Loan applicants. You'll develop and optimize multi-channel customer journeys that increase engagement and funded loans while partnering closely with Product, Engineering, Analytics, Creative, and Product Marketing to deliver scalable, data-driven growth.

How you’ll make an impact

• Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail.
• Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and revenue.
• Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations.
• Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives.
• Develop and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance.
• Build and maintain scalable lifecycle campaigns within Iterable while ensuring high-quality execution and healthy channel performance.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs.
• 3+ years of hands-on experience building and managing campaigns in an enterprise marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or Adobe Campaign.
• Experience using analytics or business intelligence tools to measure campaign performance, analyze data, and inform optimization.