Lifecycle Marketing Manager – Retention

About LumiMeds

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.

As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.

We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.

About the Role

We're looking for a Lifecycle Marketing Manager focused on Retention to own the customer journey after acquisition.

This person will build and optimize automated lifecycle campaigns across email, SMS, and other owned channels to increase engagement, retention, subscription renewals, and lifetime value.

You'll work closely with Growth, Product, Creative, Data, and Clinical Operations to ensure patients receive timely, personalized, and high-converting communications throughout every stage of their journey.

This is a highly analytical and hands-on role where experimentation, segmentation, automation, and continuous optimization are expected.

Key Responsibilities

• Own the end-to-end lifecycle marketing strategy across email, SMS, and CRM channels.
• Build, launch, and optimize automated customer journeys including:
  • Welcome
  • Onboarding
  • Activation
  • Post-purchase
  • Subscription renewal
  • Replenishment
  • Win-back
  • Reactivation
  • Referral
  • Loyalty