Lifecycle Marketing Manager

Accountabilities

• • Own and continuously optimize the lifecycle and pre-sale nurture strategy, creating journeys based on customer profile, specialty, intent, behavior, geography, and buying stage.
  • Develop triggered, re-engagement, and database activation programs that move prospects toward sales readiness and improve funnel progression.
  • Own the annual, quarterly, and monthly email calendar, coordinating communications around content, product launches, webinars, events, promotions, and clinical education.
  • Lead lifecycle campaigns end-to-end, including audience definition, briefs, messaging, copywriting, creative direction, execution, measurement, testing, and optimization.
  • Build scalable email processes, reusable campaign formats, and effective customer journeys while partnering with Marketing Operations on segmentation, technical implementation, testing, deliverability, consent, and compliance.
  • Evaluate emerging lifecycle channels such as SMS and determine where they can strengthen high-intent or time-sensitive communications.
  • Develop integrated campaigns spanning email, content, webinars, events, product launches, Sales outreach, paid media, and other channels.
  • Lead the campaign-orchestration component of ABM initiatives, coordinating touchpoints and journeys for priority accounts and segments.
  • Own the content and editorial calendar, ensuring it supports lifecycle, campaign, product, event, SEO, and broader business objectives.
  • Write and repurpose high-quality content across blogs, email, nurture, webinars, events, social channels, and Sales follow-up, translating complex clinical and technical concepts into clear messaging.
  • Partner with Creative to shape the design, messaging, and customer experience of emails and campaign assets.
  • Support the post-purchase customer journey through targeted communications that drive product adoption, education, feature awareness, expansion, upsell, and upgrades.
  • Establish a continuous test-and-learn culture across messaging, calls to action, sequencing, frequency, offers, segmentation, and channel mix.
  • Analyze performance across engagement, MQL conversion, funnel progression, product adoption, pipeline influence, and revenue, turning insights into actionable improvements.

  Requirements

  • 4+ years of experience in lifecycle, email, CRM, content, or integrated campaign marketing.
  • Exceptional copywriting and editing skills, with the ability to produce compelling emails, blogs, and campaign content.
  • Hands-on experience managing email and lifecycle campaigns from strategy through execution, testing, measurement, and optimization.
  • Strong knowledge of nurture programs, segmentation, personalization, behavioral triggers, and customer journeys across different buying motions and audience types.
  • Demonstrated experience with integrated marketing channels including email, content, webinars, events, product launches, and Sales activation.
  • Experience working with product and/or SaaS offerings, ideally in a B2B environment.
  • Strong understanding of content strategy, email design, user experience, and conversion principles, including experience briefing or directing creative teams.
  • Experience with Marketo or a comparable marketing automation platform and the ability to collaborate effectively with Marketing Operations.
  • Strong analytical, organizational, and project management skills, with the ability to manage multiple campaigns, audiences, calendars, and stakeholders simultaneously.
  • Comfortable creating structure and scalable processes within a fast-moving environment.
  • Ability to use AI tools responsibly to accelerate ideation, content creation, analysis, and marketing execution.
  • Healthcare, medical device, ultrasound, or related industry experience is a plus, particularly familiarity with regulatory and compliance considerations around clinical claims.
  • Experience marketing to specialized professional audiences is an advantage.
  • B2B SaaS experience, particularly customer marketing at scale, is a plus.

  Benefits

  • Remote work: Open to candidates across Canada.
  • Salary: CA$95,000–CA$110,000.
  • Flexible hours: Focus on completing projects and delivering results rather than tracking hours worked.
  • Benefits from day one: Access to a comprehensive benefits package from the start of employment.
  • Paid volunteer days: Time during working hours to support causes that matter to you.
  • Professional development: Financial support for programs, seminars, conferences, courses, and other learning opportunities.
  • Opportunity to work in an innovative, collaborative environment focused on improving access to medical imaging and healthcare technology.
  • High level of ownership and cross-functional exposure across the marketing organization.